Unit 11　Buiineii Adveitiimenti

Advertisements are all around us today.They permeate every section of the society and especially in business.Advertising is widely used in marketing for it can persuade potential customers to buy the advertised.

AMA（American Marketing Association）defines advertisement as“the non-personal communication of information usually paid for and usually persuasive in nature about products，services or ideas by identified sponsors through the various media”.In other words，the sponsor of an advertisement pays for it to get across to the public some information about the advertised.(https://www.daowen.com)

The aim of an advertisement is to gain the reader's attention of the advertised，to convince him of its superiority and motivate him to take the action of purchase.