11.5 NOTES
（1）product advertisements 产品广告
（2）service advertisements 服务广告
（3）job advertisements 招聘广告
（4）business advertisements 业务广告
（5）newspaper advertisements 报纸广告
（6）magazine advertisements 杂志广告
（7）radio advertisements 广播广告
（8）TV advertisements 电视广告
（9）direct mail advertisements 直邮广告
（10）outdoor advertisements 户外广告
（11）broad reach 覆盖率高
（12）geographical selectivity 地区选择性（高）
（13）flexibility 灵活性（强）
（14）immediacy 时间性（强）
（15）selectivity 选择性（强）
（16）high quality of reproduction 复制效果好
（17）long life 寿命长
（18）believability 可信度（高）
（19）pass-along readership 传阅率（高）
（20）mass coverage 覆盖率广
（21）great impact 影响力大
（22）high prestige 声誉高
（23）flexible in its format 形式灵活
（24）easy to control 易于控制
（25）high in response rate 反应率高
（26）subscribe 预订；订阅（for，to）
（27）breaking news 突发新闻
（28）tablet apps 平板电脑应用
（29）tailor （为某一特定目的）制作
（30）logo 标识
（31）loan words 外来词语
（32）coinage 新造的词语
（33）replica 拷贝；完全一样的事物
（34）digital image processing 数字图像处理
（35）gradation 灰度
（36）400 dots per inch resolution 分辨率是400 DPI
（37）automatic feeding 自动进纸
（38）on the go 非常忙碌
（39）bluest of bloodlines 最高贵的出身
（40）meticulously 细致地；过细地
（41）X.O. “extra old”的缩写，指藏窖年份达40—75年的白兰地酒
（42）connoisseurs 鉴赏家
（43）unswervingly 坚持不懈地
（44）finesse 手腕；技巧；策略
（45）Hereunder are some useful expressions：
*above money's worth
*a full range of service
*a completely new experience
*a great variety of
*a unique prescription
*attractive and durable
*bargain sale
*beneficial to all ages
*choice material
*convenient in maintenance(https://www.daowen.com)
*cordial service
*easy installation
*exclusive brand
*a complete range of specification
*an old established firm
*bright in color
*care free
*comfortable feel
*comprehensive service
*consummate skill
*delicate and exquisite
*dependable quality
*easy operation
*economical and practical
*excellent workmanship
*exquisite craftsmanship
*famed and precious
*fast color
*fresh keeping package
*gladden the eye and heart
*genuine goods and reasonable price
*have a lasting market
*have a well-deserved reputation
*innovative design
*famous trademark
*fashion leading
*favorable price
*fine workmanship
*first class
*graceful and attractive
*guarantee replacement or refund
*in short supply
*large assortment
*never torn or worn
*opening sales
*reliable performance
*safe and handy
*seasonable cuisine
*stand wear and tear
*local specialty
*prestige first
*raged world-wide
*serve hand and foot
*superb
*take the lead
*true to one's name
*unaffected
*unmatched
*unrivalled
*varied assortment
*wider selection
*with net price marked
*warm and wind-proof
*without additive