12.2 SAMPLEBUSINESSPROFILES
Business profiles vary in their formats.They may be in the format of narratives，format of tables or format of lists.
12.2.1 Narratives
In the narrative type of business profiles，description is used to give unclassified general information of the corporation.
Siemens—Global Netmork oFInnovation
Siemens，headquartered in Berlin and Munich，is one of the world's largest electrical engineering and electronics companies and holds leading market positions in all its business areas.Sustainability for the benefit of its customers，shareholders and employees has been a hallmark of the company ever since its founding 170 years ago.At Siemens，sustainability means long-term economic success coupled with environmental awareness and the social responsibility.
Siemens has a strong international presence，with operations in over 200 countries and manufacturing facilities at about 290 locations worldwide.The company's business portfolio is focused on six key areas：Information and Communications，Automation and Control，Power，Transportation，Medical and Lighting.Global business operations at Siemens are the responsibility of 13 Groups，including Siemens Financial Services and Siemens Real Estate.In addition，Siemens is also a partner in joint ventures—with Bosch in the household appliances sector（BSH Bosch-Siemens Hausgerte）and with Fujitsu in computer systems（Fujitsu Siemens Computers）.
The company has a well-balanced business portfolio in the field of electrical engineering and electronics，and its activities are influenced by a variety of regional and sector-specific factors.In addition to internationally oriented businesses，such as Power Generation，Power Transmission and Distribution，Medical Solutions and Transportation Systems，which are generally subject to long-term business cycles，other sectors—for example，the consumer goods businesses in legally separate parts of Information and Communications and Osram，and the capital goods.
12.2.2 Tables12.2.3 Lists
Business profiles in the format of table list the information of the corporation in a table.
Basic Corporate Data
Business profiles may take the form of list.In this kind of profiles information of the corporation is classified.
Exxon Mobil
Exxon Mobil，an industry leader in the energy and petrochemical business.
Our organization structure is built on a concept of global businesses and is designed to allow Exxon Mobil to compete most effectively in the ever-changing and challenging worldwide energy industry.
Exxon Mobil History
The corporate entities that would become Exxon and Mobil began the 20th century as components of one company.At the end of the century，they came together as a single premier organization.For most of the years in between，they blazed separate trails as independent，competing enterprises.Each company placed a singular imprint on the energy industry and on a dynamic era of world history.
Corporate Governance
The Board of Directors of Exxon Mobil Corporation has adopted these corporate governance practices to promote the effective functioning of the Board，its committees and the company.For many years，Exxon Mobil has rigorously adhered to policies and practices that guide the way we do business.The methods we employ to achieve our results are as important as the results themselves.Our corporation expects and requires that its directors，officers and employees observe the highest standards of integrity in the conduct of Exxon Mobil's business.
Activities
Our industry faces an enormous challenge to meet the energy needs of a growing world.Increasingly，significant new oil and gas resources are in more remote areas and difficult operating environments.Major upstream projects are more capital intensive and require substantial financial strength and flexibility.The complexity of the operating environment places greater emphasis on execution excellence.These challenges present Exxon Mobil with opportunities to further differentiate each of our businesses.
Exploration
We explore for oil and natural gas on six of the seven continents.Exxon Mobil's Exploration Company is organized to identify，pursue，capture，and evaluate all high-quality exploration opportunities.
Production
We apply the most cost-effective technology and operations management systems to each and every asset to maximize the commercial recovery of hydrocarbons.(https://www.daowen.com)
Refining and Supply
We utilize a highly efficient network of manufacturing facilities and transportation and distribution systems to provide clean fuels，lubricants and other high-value products and feedstock to our customers around the world.
Lubricants and Specialties
Anchored by Mobil 1，the world's largest synthetic motor oil，we leverage three strong global brands，Mobil，Exxon and Esso.
Development
Exxon Mobil has a development portfolio of more than 110 projects with potential net investment of more than＄120 billion.
Natural Gas and Power Marketing
We sell natural gas in 25 countries and across five continents in most major gas markets in the world.
Fuels Marketing
We sell high-quality products to millions of customers around the globe.Our retails business operates in nearly 100 countries and includes over 35 thousand service stations.
Chemical
Exxon Mobil Chemical is one of the largest worldwide petrochemical companies and is an integrated manufacturer and global marketer of petrochemical products.
Guiding Principles
Exxon Mobil Corporation is committed to being the world's premier petroleum and petrochemical company.To that end，we must continuously achieve superior financial and operating results while adhering to the highest standards of business conduct.These unwavering expectations provide the foundation for our commitments to those with whom we interact：
Shareholders
We are committed to enhancing the long-term value of the investment dollars entrusted to us by our shareholders.By running the business profitably and responsibly we expect our shareholders to be rewarded with superior returns.This commitment drives the management of our company.
Customers
Success depends on our ability to consistently satisfy ever-changing customer preferences.We pledge to be innovative and responsive，while offering high quality products and services at competitive prices.
Employees
The exceptional quality of our workforce is a valuable competitive edge.To build on this advantage we will strive to hire and retain the most qualified people available and maximize their opportunities for success through training and development.We are committed to maintaining a safe work environment enriched by diversity and characterized by open communication，trust，and fair treatment.
Communities
We pledge to be a good corporate citizen in all the places we operate worldwide.We will maintain the highest ethical standards，obey all applicable laws and regulations，and respect local and national cultures.Above all other objectives，we are dedicated to running safe and environmentally responsible operations.
To be successful，Exxon Mobil must be at the leading edge of competition in every aspect of our business.This requires that the Corporation's substantial resources—financial，operational，technological，and human—be employed wisely and evaluated regularly.
While we maintain flexibility to adapt to changing conditions，the nature of our business requires a focused，long-term approach.We will consistently strive to improve efficiency and productivity through learning，sharing and implementing best practices.We will be disciplined and selective in evaluating the range of capital investment opportunities available to us.We will seek to develop proprietary technologies that provide a competitive edge.
We will achieve our goals by flawlessly executing our business plans and by strictly adhering to these guiding principles along with our more comprehensive standards of business conduct.