参考资料
参考资料
引言
In 2003 Toyota released its second-generation hybrid:“Toyota Prius,” Wikipedia, https://en.wikipedia.org/wiki/ Toyota_Prius.
The proof is in the sales numbers: “Honda Civic Hybrid,”Wikipedia, https://en.wikipedia.org/wiki/Honda_Civic_Hybrid.
In July 2007 the New York Times quoted a CNW Marketing Research finding: “Say ‘Hybrid’ and Many People Will Hear ‘Prius,’” New York Times, July 4, 2007, http://www.nytimes.com/2007/07/04/business/04hybrid.html?_r=0.
Washington Post columnist Robert Samuelson coined the term “Prius politics”: “It’s All About Efficiency,” Washington Post, August 4, 2007, http://www.washingtonpost.com/wp-dyn/content/article/2007/08/03/AR2007080301812.html.
Former Central Intelligence Agency (CIA) chief R.James Woolsey Jr.even went so far as to say: R.James Woolsey,“How Your Gas Money Funds Terrorism” (presentation to the American Jewish Committee, Washington, DC, October 19, 2009), https://www.youtube.com/watch?v=jNDiQUBjR1o.
“I have a bumper sticker on the back of my Prius”: Ben Oliver, “Oil Warrior,” Motor Trend Magazine, May 2, 2007, http:// www.motortrend.com/news/james-woolsey-interview.
“Hollywood’s latest politically correct status symbol”:“Prius Still Excites,” Independent, March 25, 2012, http:// independent.co.ug/society/motoring-/5451-prius-still-excites#sthash.LjvRomnc.dpuf.
Obama raised $760,370,195, more than twice as much as McCain’s $358,008,447: “Fundraising for the 2008 United States Presidential Election,” Wikipedia, https:// en.wikipedia.org/wiki/Fundraising_for_the_2008_United_States_presidential_election.
“Pulling the plug on grandma”: Brian Montopoli, “Grassley Warns of Government Pulling Plug ‘on Grandma,’” CBS News, August 12, 2009, http://www.cbsnews.com/news/grassley-warns-of-government-pulling-plug-on-grandma.
第一章
“These arrangements were made on the website TaskRabbit”: Mark Milian, “Apple IPhone 5 Store Lines Include Hundreds Getting Paid to Wait,” Bloomberg Business, September 21, 2012, http://www.bloomberg.com/news/articles/2012-09-21/apple-iphone-5-store-lines-include-hundredsgetting-paid-to-wait.
The term “First World problems” first appeared in a 1979 article by G.K.Payne in Built Environment: G.K.Payne,“Housing: Third World Solutions to First World Problems,”Built Environment 5, no.2 (January 1, 1979): 99, http://search.proquest.com/openview/35913e79a5b6f935687af70613 b399e3/1?pq-origsite=gscholar&cbl=1817159.
“Ew, I start this f *** a** job tomorrow”: cellla., Twitter, February 7, 2015, https://twitter.com/cellla__/status/564099253182554112.
One article, headlined “With an Apology, Brian Williams Digs Himself Deeper in Copter Tale”: Jonathan Mahler, Ravi Somaiya, and Emily Steel, “With an Apology, Brian Williams Digs Himself Deeper in Copter Tale,”New York Times, February 5, 2015, http://www.nytimes.com/2015/02/06/business/brian-williamss-apology-over-iraq-account-is-challenged.html.
The other, headlined “Pascal Lands in Sony’s Outbox”: Michael Cieply and Brooks Barnes, “Amy Pascal Lands in Sony’s Outbox,” New York Times, February 5, 2015, http://www.nytimes.com/2015/02/06/business/amy-pascal-leaving-as-sony-studio-chief.html.
The NBC host had a five-year, $10 million contract with the network: Brian Stelter, “NBC Trying to Keep Brian Williams—but Maybe Not as ‘Nightly News’ Anchor,” CNN Money, May 31, 2015, http://money.cnn.com/2015/05/31/media/brian-williams-nbc-future.
Sony’s executive’s exit included a four-year guaranteed payout of $30 to $40 million: Cieply and Barnes, “Amy Pascal Lands in Sony’s Outbox.”
In 2014 Victoria’s Secret UK showed a lineup of beautiful young: “That Campaign Against the Victoria’s Secret ‘Perfect Body’ Ad?,” Independent, http://indy100.independent.co.uk/article/that-campaign-against-the-victorias-secret-perfect-body-ad-it-worked--eks3-sVHwe.
“The two years of data collection shows”: Chris Shunk,“TomTom Data Reveals US Drivers’ Average Speed, Fastest Highway,” AutoBlog, January 26, 2010, http://www.autoblog.com/2010/01/26/tomtom-data-reveals-u-s-drivers-average-speed-fastest-highway.
第二章
“The computer is like electronic cocaine”: Tony Dokoupil, “Is The Internet Making Us Crazy? What the New Research Says,” Newsweek, July 9, 2012, http://www.newsweek.com/internet-making-us-crazy-what-new-research-says-65593.
“The average person, regardless of age, sends or receives about 400 texts a month”: Dokoupil, “Is The Internet Making Us Crazy?”
“The average user now picks up their device more than 1,500 times a week”: Victoria Woollaston, “How Often Do YOU Look at Your Phone?,” Daily Mail, October 14, 2014, http://www.dailymail.co.uk/sciencetech/article-2783677/How-YOU-look-phone-The-average-user-picks-device-1-500-times-day.html#ixzz41mli5e75.
“The research firm Forrester estimates that e-commerce is now approaching $200 billion in revenue”: Darrell Rigby,“The Future of Shopping,” Harvard Business Review, December 2011, https://hbr.org/2011/12/the-future-of-shopping.
“unprecedented access to what may become the largest online body of human knowledge”: “Google Books,” Wikipedia, https://en.m.wikipedia.org/wiki/Google_Books#Timeline.
“the democratization of knowledge”: “Democratization of Knowledge,” Project Gutenberg Self-Publishing Press, http://gutenberg.us/articles/democratization_of_knowledge.
“It used to take 10 or 12 minutes to get a clip into an Avid editor”: Tony Maglio, “The Secret Weapon Behind ‘Daily Show,’ ‘Colbert Report’ and ‘The Soup,’” Wrap, June 11, 2014, http://www.thewrap.com/the-secret-to-daily-show-colbert-report-and-the-soup-snapstream.
“Doing what’s best for patients won’t necessarily make them happy”: Kevin Pho, “Be Wary of Doctor-Rating Sites,” USA Today, September 14, 2014, http://www.usatoday.com/story/opinion/2014/09/14/kevin-pho-doctor-ratings-medicine-health-patient-satisfaction-column/15340309.
第三章
“The valuation of a bit is determined, in large part by its ability to be used over and over again”: Nicholas Negroponte, Being Digital (New York: Alfred A.Knopf, 1995).(https://www.daowen.com)
“How Ya Gonna Keep ’Em Down on the Farm (After They’ve Seen Paree?)”: “How Ya Gonna Keep ’Em Down on the Farm (After They’ve Seen Paree?), Music: Walter Donaldson, lyrics: Joe Young and Sam M.Lewis.Published: 1919, Waterson, Berlin & Snyder Co in New York.
Louis C.K.was going on about the most innovative technology of the day: “Everything’s Amazing, Nobody’s Happy,” YouTube, February 29, 2009, https://www.youtube.com/watch?v=q8LaT5Iiwo4.
But the videos of people dumping ice water on their heads: Mark Holan, “Ice Bucket Challenge Has Raised $220 Million Worldwide,” Washington Business Journal, December 12, 2014, http://www.bizjournals.com/washington/news/2014/12/12/ice-bucket-challenge-has-raised-220-million.html.
Rolls-Royce’s painstakingly installing 1,340 fiber-optic 92 in the $12,000 starlight leather headliners of their Wraith two-door coupe: “Under the Stars,” Rolls Royce Motorcars, https://www.rolls-roycemotorcars.com/en-GB/bespoke/under-the-stars.html.
Jeff Meshel, author of The Opportunity Magnet, started the original group in New York City: Jeff Meshel, The Opportunity Magnet (Hobart, NY: Hatherleigh Press, 2010).
Campbell’s theory of the “monomyth” held that all great myths and stories throughout history are simply variations of one metamyth: Joseph Campbell, The Hero with a Thousand Faces (New York: Pantheon Books, 1949).
“Our customers are shopping not so much because of a desire to buy”: Geoff Weiss, “How a 10-Minute Spot on QVC Turned This Woman into a $100 Million Cosmetics Mogul,” Entrepreneur Magazine, http://www.entrepreneur.com/article/237379.
第四章
“there are no naming metrics, no real way to know if a new name helps or hinders”: Neal Gabler, “The Weird Science of Naming New Products,” New York Times Magazine, January 15, 2015, http://www.nytimes.com/2015/01/18/magazine/the-weird-science-of-naming-new-products.html.
“For years, Starbucks marketed itself as a ‘third place,’an ‘affordable luxury’”: Panos Mourdoukoutas, “Starbucks: From a Third Place to Another First Place,” Forbes, October 26, 2014, http://www.forbes.com/sites/panosmourdoukoutas/2014/10/26/starbucks-from-a-third-place-to-another-first-place/#cb651d06f8c3.
第五章
Daniel Pink explained that the way to assure business success is to create a compelling product persona that no one can copy: Daniel Pink, A Whole New Mind (New York: River head Books, 2005).
第六章
Tom Brokaw wrote the book about the generation of Americans who grew up during the Great Depression and fought in World War II: Tom Brokaw, The Greatest Generation (New York: Random House, 2004).
One study, financed in part by Samsung, investigated how consumers’ identification with a brand’s attractiveness affected the value of the brand asset: Japanese Social Research,“The Effect of Brand Personality and Brand Identification on Brand Loyalty: Applying the Theory of Social Identification,” Wiley Online Library, December 19, 2002, http:// onlinelibrary.wiley.com/doi/10.1111/1468-5884.00177/full.
第七章
“To be a true Harley...it has to be cool”: Dexter Ford, “Future Shock: Whispering Harleys,” New York Times, June 19, 2014, http://www.nytimes.com/2014/06/22/automobiles/auto reviews/future-shock-whispering-harleys.html.
Legendary head coach Joe Paterno led the Penn State Nittany Lions from 1966 to 2011: “Penn State Child Sex Abuse Scandal,” Wikipedia, https://en.wikipedia.org/wiki/Penn_State_child_sex_abuse_scandal.
the survey research firm Wilson Perkins Allen Opinion conducted a poll of over 1,000 adults: Wilson Perkins Allen Opinion, “Exclusive Polling Results,” Framing of Joe Paterno, http://framingpaterno.com/exclusive-polling-results.
“Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn’t”: Mark Twain, Following the Equator: A Journey Around the World (American Publishing Company, 1897).
I’d like you to watch a video on YouTube: Daniel Simons,“Selective Attention Test,” YouTube, March 10, 2010, https:// www.youtube.com/watch?v=vJG698U2Mvo.
Joachim de Posada, author of Don’t Eat the Marshmallow—Yet!: Joachim de Posada and Ellen Singer, Don’t Eat the Marshmallow—Yet! The Secret to Sweet Success in Work and Life (New York: Berkley Books, 2005)
第八章
“three largest forces on the planet—globalization, Moore’s law and Mother Nature”: Thomas L.Friedman, “The Age of Protest,” New York Times, January 13, 2016, http://www.nytimes.com/2016/01/13/opinion/the-age-of-protest.html.
“The economy has been changing in profound ways”: “President Obama’s Final State of the Union Address,” NPR, January 12, 2016, http://www.npr.org/2016/01/12/462831088/president-obama-state-of-the-union-transcript.
“Leave it alone! It’s great, and right on target!”: “Commonly Asked Questions (and Answers),” Marshall McLuhan, http://www.marshallmcluhan.com/common-questions.
第九章
In his book Outliers, Malcolm Gladwell suggests that it requires roughly 10,000 hours of practice to achieve mastery: Malcolm Gladwell, Outliers (Boston: Little, Brown and Company, 2008).
After all, we needed to sell Miami when Time magazine’s cover story called our community “Paradise Lost”: “Paradise Lost,” Time, November 23, 1981, http://content.time.com/time/covers/0,16641,19811123,00.html.
“Life is an endless unfolding”: John W.Gardner, “Personal Renewal, Delivered to McKinsey & Company, Phoenix, AZ, November 10, 1990,” PBS, http://www.pbs.org/johngardner/sections/writings_speech_1.html.
“The only stability possible is stability in motion”: John W.Gardner, Self-Renewal, the Individual, and the Innovative Society (New York: W.W.Norton & Company, 1964).
