词汇表（Glossary）
Anticlastic raising
A technique of metal forming,where sheet metal is formed directly with a hammer on a sinusodial(snake-like) stake.A flat sheet of metal is shaped by compressing its edges and stretching the centre so that the surface develops two curves at right angles to each other.
Bijoutiers
A French term for jewellers who work with inexpensive materials.
Brand DNA
Refers to a brand’s visual identity which is composed of colours,emotive phrases,logos and iconic products.
Bricolage
A construction made of whatever materials are at hand;something created from a variety of available things.
CAD
Computer-aided design refers to any piece of software that can be used to design on a computer.
Comp shop
The comparison of competitors’stock in terms of material,price and style,which can be conducted in store or on online.
Costing
The estimated price of producing a product.
Critical path
A document that plots key deadlines in the design and manufacturing process.
Ductility
A metal’s ability to be drawn,stretched,or formed without breaking.
Forecasting
The process of predicting forthcoming trends.(https://www.daowen.com)
Hero product
A distinctive product that is representative of the essence of a collection’s style,and one that has the potential to become iconic over time.
Joailliers
A French term for jewellers who work with expensive materials.
Lookbook
Used for press,buyers and customers,a lookbook showcases a collection in a catalogue style format.
Memento mori jewellery
Jewellery designed specifically to commemorate the deceased.
Mokume gane
Mokume gane is a mixedmetal laminate with distinctive layered patterns,first made in seventeenthcentury Japan.
Moodboard
The compilation of research materials,images and references grouped together to visually communicate ideas.
Pack shot
A catalogue-style image of a product on a white background used in a lookbook,or supplied to retailers and press.
Pavé
A French term meaning‘paved’,it is used to describe setting of precious stones placed so closely together that no metal shows.
Prototype
The first version of a product or a sample of a design created before the final manufacture of a collection.
Range plan
A document detailing the number of products and price points in a collection alongside associated market research.