Activity 3 Reading and Understanding
Read the following article about showing around factories and try to get some tips and cultural knowledge.
Points That Should Be Paid Special Attention to When Showing Guests around Factories
When customers are interested in our products and have a strong desire to purchase,they will ask for a visit to the factory. Guests visiting the factory are mainly to understand the company’s scale, reputation, product quality, manufacturing process, etc. to ensure that the company’s credit and product quality are trustworthy. Therefore, when receiving customers to visit the factory, we need to make full preparations, such as developing a detailed reception plan, understanding the customer’s cultural background, and exploring the actual needs of the customer beforehand. We should make guiding recommendations to the visiting customers according to their national conditions and consumption habits. For example, customers from South Asian nations care most about product price whereas customers from American and European countries consider product quality and company scale the most important. When showing customers around the factory, we should, therefore,prioritize those factors such as price, product quality, company scale, company qualifications based on the cultural background and consumption habits of the customer, which can greatly improve the chance of reaching a deal.
When introducing companies, we can offer brochure, show a video or make a mini presentation. Either way, we need to pay special attention to corporate culture, such as company mission, company value, etc. Because these can convey information about company’s prospects, product quality and management to customers. When introducing products, we should highlight product USP (unique selling point), features and after-sales guarantees. If possible, providing relevant data and cases can make our introduction more reliable and persuasive. Take customers to visit the production line so that they can understand the production process, production capacity and quality control. All these mentioned above can help to enhance customer’s purchase desire. Meanwhile, we should pay attention to the following points:
1.Develop a detailed reception plan. If necessary, we can rehearse in advance to make sure that appropriate information is introduced at the right time and in the right place. More importantly, information in terms of number of employees, production capacity, quality control, etc. should be consistent with all staff, trying to convey a responsible and credible company image to customers.(https://www.daowen.com)
2.Do not exaggerate the efficacy of the product. At any time, we should stick to the fact.
3.In terms of price, try to avoid the occurrence of changing price when customers confirm to place an order or pay deposits. That will lead to the loss of order, and what’s worse, that will influence company reputation. Regarding the delivery time of the product,leave enough buffer time within the controllable range, and do not make promises that cannot be fulfilled.
4.Do not use discriminatory language when recommending products to customers from different countries and regions. Respect the culture and religious belief of customers. Do not comment their culture and living habits, let alone criticize them.
5.When sensitive questions or questions involving business secrets are put forward, we should be flexible and handle tactfully. Like “sorry, I’m not familiar with that area. If you find it difficult to give customers a satisfactory answer for the time being, you should make sure to reply later after having the answers. In case you encounter a question that cannot be answered, be honest about the facts, and don’t pretend to understand and talk nonsense. At this time, we can say “I’m sorry, but it hasn’t been decided yet, so I can’t say anything at this time.