7.1.7 Creating Sustainable Travel Resource
Economical sustainability of the historic personalities’ residence is crucial.Without robust economic support, the house will gradually decay, because of the scarcity of professional preservation works.However, reliance on the support of the government is not a long-term solution, and public donations are limited and unstable.It is therefore necessary to encourage the feasible marketing for these residences, such as tourism industry, to solve financing related issues.Many of the historic residences which are operated by individuals rely on flexible marketing methods to earn funds for the maintenance and development of their heritage sites.Local Government should support their efforts, through promotional campaigns, supportive maintenance and initiatives to encourage development of the cultural tourism.During this process, developing tourism in sustainable way is vital to sustain the cultural characteristics of historic personalities’ residences.
7.1.7.1 Protecting Ecological Environment of the Tourist Destination
It is worth emphasizing that tourists should protect the ecological environment of historic personalities’ residences.This can take place through methods such as mitigating the impact on the local ecological environment by reducing waste, avoiding the use of environmental harmful articles, selecting low-carbon travel methods and so forth.Learning the local ecological knowledge to actively protecting the environment of heritage sites are the effective way either.Jinan is famous for its natural springs.Travelers should learn from the local population how to protect and use them properly, to eliminate the negative impact on the nature of travel destinations.These are attitudes they can take home with them, spreading the knowledge they gained in a holistic way, and actively transferring a ‘Jinan Spirit’ to others they pass this knowledge and attitude onto.
7.1.7.2 Respect Local Traditional Culture(https://www.daowen.com)
The public plays an important role in cultural exchange and revitalization within contemporary society without a doubt.However, in the process of tourism, there will inevitably be negative behavior on the part of tourists.Deliberate damage of cultural relics and surroundings has previously resulted in the damage and loss of cultural heritage.Therefore, tourists should respect the culture of the tourist destinations and understand the local cultural norms concerning etiquette and general behavior.These include not touching cultural relics or using a camera with flash when visiting light sensitive sites.To enable awareness of the necessary behaviors without an overbearing sensation or presence enables the promotion of respect in a sustainable way.
7.1.7.3 Support Local Inhabitants and Economy
In tourist destinations, visitors should respect local people, understand local customs and support local economy.Travelers should ensure that their expenditure benefits local communities.For example, the purchase of souvenirs from local craftsmen will encourage them to continue to protect their cultural heritage sites and stimulate the heritage economy, fostering a spirit of common good in the cultural protection field and the wider community.Incorporating the activities of tourists and travel companies into the local economy is a good way to support local inhabitants, which helps to avoid conflict between tourism, local traditions and businesses.