1.4　PRESENTATION OF CONTENT

The presentation of your ideas matters；you have to market them.Memos should look as professional as are feasible.It should be formatted so that important ideas can be taken at a glance.Try to make your text more reader-friendly by applying some of the highlighting techniques：fonts，headings，white space，charts，graphs，pictures，bolded words，bullets and graphics.Remember，though，the important consideration is professionalism not creativity.(https://www.daowen.com)