Section A Reading in the Context
Read the following passage with ten missing words.Learn to guess the meanings of them from the context and then select one word for each blank from the list of choices given in a word bank following the passage.Each word can be used only once.
The latest version of Mondaine’s(瑞士国铁钟表公司)M-Motion watch comes with a slot in the bracelet that provides contactless payment functionality(功能).But,crucially,argues Mondaine’s CEO Andre Bernheim,the watch still looks comfortably traditional.
“There’s no point creating a watch to____1__with your cellphone,especially since most people carry their phones with them.If I had to____2__the look I wouldn’t add the function,”says Andre Bernheim.
Breaking away from a/an____3___for making analogue(指针式)mechanical watches is potentially a brand positioning nightmare.This is suggested by the fact that among Baselworld 2016’s key smartwatches are launches by new names Veldt and WatchE.The former is a Japanese company that takes the tack(行动方针)of using the watch—an analogue piece with LCD display and____4__LED light interface(接口)—as a/an____5__of limiting the stream of information received from the smartphone.Only messages from those VIP-approved show at the wrist.“A concept is important to stand out in the smartwatch world,”says the company’s CEO Jin Nonogami.“Ours is about using the watch to____6__the wearer to spend more time away from screens,not to keep____7__them back to one.”
Meanwhile WatchE arguably short-circuits(绕过,避开)the whole debate:the mechanical Watchmaker has____8___an application for the Apple Watch that gives the digital device a virtual skeleton movement—one of the high points in mechanical movement design.
Does brand founder Luc Pellaton believe that making smartwatches from tech companies look more mechanical to be the way ahead?Only for a while.“It’s going to be important to make smartwatches look more like traditional watches in the____9__term,”he says.“After all,the mechanical watch is a reference point in terms of quality,history and usage.But then the smartwatch will____10__into displays without limits.”
