Tapescripts
◆Module 1 Learn to Talk◆
Speaking
interviewer:Recently awarded most innovative company in design,you've got fantastic achievement.What are the key ingredients to your success?
interviewee:Well,first of all,I'm with the organization for approximately 10⁃11 years.So,I have a bit of a share in the success already.
interviewer:Could you put it in more details?
interviewee:Yeah,obviously,as we move forward,there is something that we wanna keep.We wanna stay at the top level of innovative design companies.
interviewer:What is the key that finally contributes to the realization of that aim?
interviewee:I think the secret lies in some of the values that we have laid out in the company.This is really embedded in our basic beliefs and our value setting and our vision and mission.
interviewer:So how about the working staff?How do you integrate individuals into an effective working force?
interviewee:Again,it is the same set of values,driving the activities and the mentality of the company and each individual very much.
interviewer:Could you tell us what are those values?
interviewee:Well,we have a set of values that are very much around addressing the individual spirit of our employees.
interviewer:To name but a few?
interviewee:One is creative collaborative culture,another one is we cherish creative human capital.
interviewer:Thanks for your time and the great answers.
interviewee:Anytime,please give my regards to your readers.
Listening
Reporter: Could you introduce yourself briefly to our readers?
Anders Warming:My name is Anders Warming and I'm Danish.For a couple of years I've been responsible for the MINI design team,meaning I'm responsible for every car that MINI has designed that is coming out:the interior,exterior and the whole colour and material program.
Reporter:Could you explain the way you go about designing a car?
Anders Warming:It's a great looking car and it's got superior quality.This is something I think is part of what we have to think about when designing every MINI.But designing every MINI we have to take two things into account.One is the heritage,where we come from,and the other thing is always to be on the cutting edge of new innovation.
Reporter:And what sort of innovative features does the Paceman have specifically?
Anders Warming:The concept Paceman is a so⁃called SAV or an SAV coupe,meaning it's a sports activity vehicle with a coupe roofline.This is a vehicle that has never been launched in that unique format.What we really focused on is to create a design of a car that takes MINI into a next innovative look,especially in the rear where you see for the first time,in the Paceman,the horizontal tail lights.That's completely new to MINI.Third thing I want to mention is the interior concept,that it's a coupe with superior rear head room.And that for me is an innovation that we are able to get something that emotional,that sporty,you are actually able to sit in the back very comfortably and you have two individual chairs that give you that feel of sitting in a lounge.
Reporter:Is it more energy efficient than other MINIs?
Anders Warming:Let's say the engine work we've been doing in the BMW group overall is part of what we call the efficient dynamic program.What we're really happy with this car is that it still is,in a MINI⁃typical way,the smallest car in its segment.That means that any car that would be a competitor to this car would be larger and heavier than this one.
Reporter:Looking forward,are there technologies that you are already thinking about integrated into new models?
Anders Warming:The world is an extremely fast⁃paced and changing,we have so many things that are happening all over.Like I mentioned the words efficient dynamics or minimalism in the case of MINI,the technologies that we apply are all geared towards lowering the weight,lowering emissions,and making sure that the car is even more fun to drive within those parameters.
Reporter:And even further ahead,there are ideas being thrown about a lot at the moment about driverless cars.How far away do you think we are from that?
Anders Warming:I think that we're not too far away from these technologies,it's a very clear thing that self⁃driving cars are part of the future that we'll be living in,in one shape or form.