2.6.3　Transition of Cultural Image

According to linguistics，cultures use contrasting and distinctive language techniques to describe the same thing.For example，what is considered to be a benign cultural image in one culture may be considered as problematic，even offensive，in another.One notable difference between Chinese and Western cultures is the image of the dragon.In Chinese culture，the dragon is an image of power，and has always been used to refer to “royalty”，“excellency” etc.However，in Western stories，the dragon is often depicted as evil and threatening.The most precise translation in these kinds of situation may be achieved by transiting the original image to a similar image within the target culture，even though they may be totally oppositional in an objective sense.Therefore，when one translates the Western image of the “dragon” to a Chinese audience，“妖怪” or “怪兽” may be used，because，in Chinese，these expressions have the same meaning and image as the “dragon” in Western culture.

In this research,these three terms are at the forefront of my mind,such that I am minded that making a subtitle translation successful in terms of cultural exchange requires effective techniques.Then,in the discussion of my hypotheses on the use of two types of culturally loaded expressions (traditional expression and popular expression),I will reveal and discuss these effective techniques and methods.(https://www.daowen.com)

From the perspective of cultural awareness,the reviews in the following sections take Chinese culturally loaded expressions into account.