2.11 Summary of the AVT Study Both in the West and...
In the West: Without doubt,the pioneers of AVT studies or the leading scholars in this field are found in Western countries,especially in European countries.It is known that AVT products,such as films and TV programmes were first widely introduced in Europe in order to meet the increasing needs of the receptors.As most European countries share the same language familiar,as well as similarities between European cultures,the study of AVT evolved smoothly and rapidly.In the past 50 years,scholars developed their research from a simplistic perspective (e.g.,translation studies,linguistics) to more polyphyletic perspectives (e.g.,interdisciplinary study,new media,high-tech connections).Especially in the last three years,AVT research has been characterized by two typical and notable features: diversification and interdisciplinarity.For example,Perez-Gonzalez has studied AVT from diversified and interdisciplinary perspectives,has published articles on topics such as biopolitics (2016),new(s) media (2014) and digital media culture (2013),while his research has addressed the gap between traditional translation methodologies and new scientific technologies.
Generally,the theories and strategies that were reviewed in the former part of this chapter represent the foundations of AVT study around the world.A younger generation of scholars in this field have been able to build on these foundations and associated achievements in order to develop this field.(https://www.daowen.com)
In China: Chinese scholars started to work on AVT study much later than Western scholars given that AVT products were introduced in China at a much later point in time.Chinese scholars mostly referred to Western AVT theories,adapting key theories and practical strategies such that could be applied to the study of English and Chinese AVT.The study trend was similar to that in Western countries as well: in the previous stage,the focus was on the feasibility of Western theories and strategies regarding English and Chinese AVT; however,in the last three years,more and more scholars have paid attention to the study of AVT from various perspectives.However,the big difference between the West and China is thus: Western scholars are more likely to devote themselves to the academic research,while Chinese scholars prefer to pursue research outcomes.