7.5　Data Result of lnterviews

In June 2015,I conducted an interview with Xiao and Wang about the research topic of “the high graded animation films and the component of the quality of subtitling in these films”.The interview took place in Taiwan,when I met the interviewees at an international conference of “intercultural communication in translation studies”.

For Xiao has the interests in AVT,the highest rated animation films in the Chinese market are bound to be as a result of translated subtitles’ superior quality.Audiences will almost certainly rely on the translated subtitles to make sense of the unfamiliar (i.e.,non-Chinese) cultural elements in the films,such as the names of some of the characters,the customs and some of humour.If the subtitlers neglect the translation of such culturally loaded phenomena,the film’s impact upon the audience,and therefore box office receipts may be reduced.(https://www.daowen.com)

Meanwhile,Wang,after conducting a questionnaire survey among cinema audiences,found that animation films attract more young people,in the 15-30 years’ age range.Furthermore,this audience will pay more attention to the quality of the translated films when they watch English-language films and the quality of the language when they watch Chinese films.This age group also recognizes the importance of using culturally loaded expressions in film subtitles,because it considers that these kinds of expression are critical in ensuring the translations are acceptable to the needs of the target markets,without conflicting with their sense of national identity.Moreover,because this age group generally comprises citizens who have received or are receiving a good education,they have a high expectation when it comes to the quality of the language used in a film.In addition,because their daily life is saturated with online activities,they are highly active when it comes to rating and reviewing films on various websites.

All in all,for the third hypothesis,the answers given by the interviewees relate to the effectiveness of popular expressions with regard to the specific age group of the audience for animation films.One interviewee in her 40s discussed her previous study results about the age group for English language animation films in the Chinese market.She concluded that the typical age group of the audience for this type of film in China is young people.It is also common sense that,in China,young people are also the main group constituting netizens (net citizens) in the Internet world.Therefore,to meet their preference for expression,the use of popular expressions in Chinese translated subtitles is a promising strategy.According to these investigations,I can now conclude that the online ratings and reviews can help to qualify the importance of the quality of subtitling to films’ success,as well as the extent to which culturally loaded expressions inform audiences’ preference for a certain film.However,the extent to which popular expressions should be used involves a more specific and technical question,which I need to test by the data from my selfbuilt corpus.