Social Needs

When man's physiological needs are satisfied and he is no longer fearful about his physical welfare，his social needs become important motivators of his behavior—needs for belonging，for association，for acceptance by his fellows，for giving and receiving friendship and love.

Management knows today of the existence of these needs，but it often assumes quite wrongly that they represent a threat to the organization.Many studies have demonstrated that，the tightly knit，cohesive work group may，under proper conditions，be far more effective than an equal number of separate individuals in achieving organizational goals.(https://www.daowen.com)

Yet management，fearing group hostility to its own objectives，often goes to considerable lengths to control and direct human efforts in ways that are inimical to the natural“groupiness”of human beings.When man's social needs—and perhaps his safety needs，too—are thus thwarted，he behaves in ways which tend to defeat organizational objectives.He becomes resistant，antagonistic，uncooperative.But this behavior is a consequence，not a cause.