Lesson Eleven Crisis Management and Public Communi...
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Effective communication strategies are necessary to successfully manage a crisis.Problems of conflicting information are often common.The crisis management team(CMT)needs accurate information in order to react quickly in its response to the crisis.Issues of fear，hostility，and anger can complicate an already complex situation，and communications can become distorted and inaccurate.The complexities often result in rumors and imprecise information that escalates the situation.Hence，creating a communication structure and flow of information that is objective，truthful，and timely is necessary.The more effective the communication is，the better the prospects for resolving the crisis successfully，particularly the external communications with the public and media.
The external crisis communication requires designating a spokesperson skilled at interacting with various media outlets and public groups，and the communication must follow a strategy that fits the severity of the situation.