Activity 2 Reading
Read the following article and finish the following mini tasks.
How to Make a Killer Business Presentation
Business presentations can be one of your best tools to land a new client. You do not want to have to deal with a client who does not know enough about your business or is not able to relate to you. Using a business presentation can give your clients images, graphs, and texts that will be able to tell them why they should pick your company.
The first thing that you need to do in order to have a killer business presentation is to be neat. Having an organized presentation can be one of the best tools that you use. People like clean, easy to read slides that will help them get the information that they need out of the presentation. Even though the economy has gone down the tubes, you do not have to compromise on the quality of your business presentation. The second step that you need to make sure you do in your presentation is to include an easy-to-read title slide. Your title slide will allow your clients to learn your name, name of your company and have a good first impression of your business. A title slide should not include any flashy graphics other than your business logo.
The next step in your business presentation is to prepare your client for your pitch. In this step, give them a few succinct slides that provide your client with the basic information about your business. Give them a picture, and a few short bullets to provide this information. As in any other presentation, do not print sentences on your slides! Sentences belong on handouts,not on the screen. After you have convinced your client that your business is legitimate and is a good choice for them, it is time to move on.
The final and most important step of the entire presentation is to sell your products or service to your clients. Think of any possible question that they could ask you and give them the answer to it. Also, near the end of the presentation, give them a sample price or the actual price of your service or products. Do not sugar-coat your products, as many clients will decide that you are trying to swindle them. Simply speak the truth about your products and their abilities in order to make a great sale. Now it is time to end your presentation. In order to do this, sum up everything that you have said on one slide and ask the clients if they have questions.
Selling your products or service through a business presentation does not have to be difficult or boring. You can make the process very interactive through a variety of presentation styles. Presentations can be displayed in many different colors and styles. However, make sure that your presentation makes sense with your products. You want to be as clear as possible and give your clients every reason to make a deal with your company. Business presentations do not have to become less fun because of the economy. In fact, now it is the time to really ramp up your presentation!
Mini Task 1 Questions
(1) How do you understand the phrase “to prepare your clients for your pitch”?
(2) What are the necessary steps for a killer business presentation according to the author?
(3) While the speaker is selling the products or service of his or her company in the presentation, is it necessary to describe them in an exaggerating way?
(4) What’s the best time for the speaker to move on to the last step?
(5) When the speaker is going to end the presentation, what kind of advice does the author give?
Mini Task 2 True or false
(1) The clients like to read the slides on which there are a lot of words or sentences.( )
(2) Even though the economy slumps, you do not have to compromise on the quality of your business presentation. ( )
(3) It’s better for the speaker to give them a sample price or the actual price of your service or products. ( )
(4) A title slide should be attractive enough to contain a lot of information. ( )
(5) Presentations can be displayed in many different colors and styles, but the products shouldn’t be exaggerated too much. ( )
Mini Task 3 Match the expressions on the left with the best equivalent Chinese on the right.
（1） trade show selling A. 开放性问题
（2） familiarization tour B. 目的地销售
（3） cold call C. 筛选潜在客户
（4） sales blitzes D. 亲身考察、旅游
（5） screening prospects E. 集中销售
（6） open-ended question F. 未经预约的电话/采访(https://www.daowen.com)
（7） destination marketing G. 展会销售
Mini Task 4 Read aloud the following sentences to your partner and translate them into English.
（1）近几年来，他们逐渐将产品拓展为较高级的产品。（branch out）
（2）你上班别再偷懒啦，经理已经开始注意你了。（keep an eye on）
（3）瑞士以制造高级表享有盛名。（solid reputation）
（4）我们通过电话及传真往来和国外买主取得联系。（get in touch with）
（5）本人感谢各位的参与。（appreciate）
Words in Task III
convince v. 使相信
flashy adj. 浮华的；虚饰的
succinct adj. 简明的；简洁的
swindle v. 诈骗；骗取钱财
bullet n. 子弹
prospect n. 可能成为主顾的人
utilization n. 利用；使用
neat adj. 整洁的；利索的；简洁的
graphic adj. 图形；图像
pitch n. 推销商品的话
sugar-coat v. 裹上糖衣
ramp up 加强；加大
cyber adj. 计算机的；信息技术的
brochure ware 宣传册式网页