Extended Tasks and Activities
1.Reception Etiquette
Read the following passage and try to get some knowledge about how to make a good product presentation.
Five Simple Rules to Make Your Product Presentation More Interactive, thus Increasing the Sales
Rule number one: Never forget that every single person in your auditorium is there to find how your product can help him or her to be a step closer to his/her dream.
So your first attempt to present a product should start by asking your audience,randomly selected, what is he/she expecting from that presentation, and what is his/her general goal. Then, according to the problems raised, show how your product is the best solution to each particular problem. People will relate, will get a better sense of your product, will memorize more and will be able to talk with their friends about how great your product is.
Rule number two: Never attempt to publicly present a product before you master every single detail of the material, memorize precisely the numbers you must use in your presentation and know from where a certain idea results, at which page is that chart and so on, making it look as professional as it can be. Otherwise, it will appear to your audience that you depend on your material and you read it together for the first time. Make sure that all the mechanical or electronic devices you use in your presentation work properly. Reload illustrations while you make a funny remark or they answer a question, to avoid the “dead time”.
Rule number three: Never say you know better than your audience and you may never know precisely what guru happens to be among your audience, use comparison with yourself instead. Say I understand in this domain much better than I do in kitchen, for example, and it will be a plus for you at the humor category. Don’t hesitate to use personal example. The more you relate yourself to your audience, the greater the impact of your product on them.
You will be surprised to know the public opinion related to statements like: “Our company is the first in the world at…” People believe that your company made the statistics in its favor.
Rule number four: Ask your audience what is the source they trust, what is the criteria by which a company should earn the first prize or be the number one in a certain top.Have your answers handy as a continuation of what has just been said. What a present surprise for them to discover that the very same sources they trust listed your company on the top of the first ten highest yearly turnovers, for example.
Rule number five: Reinforce everything you mentioned about your product by asking people with expertise in various fields from your audience to give you their honest opinion about the product you have just presented. After you have developed your own trademark presentation, your sales would skyrocket and the audience will accept nothing more than the famous product you present to their new prospects.
2.Extended Reading
Canton Fair Moves to Cloud
The Canton Fair, also known as the China Import and Export Fair, has been moved to the cloud for the first time since its inception 63 years ago, Sina Finance reported on Monday.
About 50 virtual exhibition areas have been launched to promote supply and purchase side matchmaking and business negotiations all day long since opening on June 15.
In addition, 24-hour online services including IP protection, finance and convenient customs clearance are provided to guarantee the interests of foreign trade companies are protected.
The establishment of new platforms and supporting measures will provide new opportunities to explore the international market and new engines for the world’s economic and trade cooperation, analysts said.
Many participating companies, including electrical appliances manufacturer Midea Group and machinery company SUMEC Group, have been actively preparing for the livestream with the aid of new technology.
About 60 to 70 percent of customers have confirmed they will attend the online exhibition,which indicates people are optimistic about Chinese products and strengthens confidence in fair participation, said Yang Yongqing, President of SUMEC Group.
Holding the 127th Canton Fair online is not only an important measure to tackle challenges brought by COVID-19, but also showcases China’s determination to stabilize foreign trade, said Pang Ran, associate researcher at the Ministry of Commerce Research Institute.
Making full use of information technologies including internet, big data, cloud computing and artificial intelligence, this year’s Canton Fair showed an innovative method of cooperation for foreign and domestic companies and inspired confidence to find opportunities amid challenges.
The Canton Fair has been held every spring and autumn in Guangzhou, capital of southern China’s Guangdong Province, since its founding in 1957, and is seen as a barometer of China’s foreign trade.
Please tell whether the following statements are true or false (T for true and F for false).
(1) Virtual exhibition areas have been set to promote supply and purchase side matchmaking and business negotiations all day long in the 127th Canton Fair. ( )
(2) 24-hour online services including IP protection, finance and convenient customs clearance are provided to protect the interests of foreign trade companies. ( )
(3) With the support of new technology, product live streaming will be applied by a lot of participating companies like Midea Group and SUMEC Group. ( )
(4) Holding the 127th Canton Fair online is only to stabilize foreign trade of China.( )
(5) Information technologies including internet, big data, cloud computing and artificial intelligence were fully used to promote cooperation between foreign and domestic companies facing the situation of COVID-19.( )
Video Marketing Ideas Every Business Should Use
There’s no doubt that video is totally dominating the Internet. It’s estimated that by 2020,online video will account for 82% of global consumer traffic.
Video is everywhere: on social networks, websites, landing pages, e-commerce platforms,and even in e-mail marketing campaigns. More and more people are giving preference to watching video instead of reading boring lines of text. Because by using video you can tell a lot more than with text in a short time frame, video is paramount for marketers and business owners these days.
Focusing on this type of content allows you to be competitive on the market, improve your positioning, and grow your customer base.
Company introduction video
Presenting your company with video helps to create the most engaging experience for your online customers. You can share some behind-the-scenes, demonstrate your corporate culture, and prove that your business is open to people, which will definitely give you considerable advantages over your competitors. Such videos allow customers to see who you really are and how your business works.
Promotional video
Promotional videos are aimed at hooking potential customers, engaging them, and bringing them closer to doing business with you (or buying some of your products/services they might be interested in). In video marketing, promotional videos are used for leading generation or motivating people to visit your website/landing page with an appealing call-to-action. Easily focus their attention on the benefits that your products or services offered. Short promotional videos can also be displayed with longer videos as pre-roll or post-roll video ads.
Explainer video
Explainer videos are extremely useful to show how exactly your products or services work and how to solve problems with their help. Explainer videos will be a good fit for e-commerce and small-business websites, but they are also great for any custom type of business. You can shoot such videos with your own camera by demonstrating products/services in action and supplying the movie with necessary comments. Your customers will appreciate the ability to watch informative explainer videos and avoid technical problems.
Video testimonials
Testimonials are essential for building trust with new customers. They’ll be much more likely to deal with you when they can see a video proving that you’re a reliable business partner.You can shoot a few videos with some of your happy clients telling about their experience of doing business with you. It’s not mandatory to use a professional camera. They can simply record a quick video with their web camera.
Webcam video
Webcam videos are great for any customer-facing business willing to keep their clients engaged. There can be numerous occasions when using webcam videos in marketing:
➢ thank a customer for cooperation by sending a video message via e-mail, message or social network;
➢ create a personalized video offer for your potential client or partner;
➢ facilitate your team workflow by assigning video tasks to employees;
➢ record, publish and share webinars on the go;
➢ if you’re operating in the real estate business, you can make property video tours and show them to clients at any location.
(1) What’s the meaning of “paramount” in the fourth line of the second paragraph?
A. the most difficult
B. the most attractive
C. the most important(https://www.daowen.com)
D. the most competitive
(2) You can do the following with company introduction video except________?
A. You can share something which is unknown to the customers.
B. You can make the customers know your company culture.
C. You can get great advantages over your competitors.
D. You can make the customers knowledgeable.
(3) Which one of the following is not the objective of promotional videos?
A. To attract customers.
B. To make the customers engage in your promotional activities.
C. To motivate the customers to buy your products or enjoy your service.
D. To shorten the distance between you and your products.
(4) Explainer video is suitable for the following except________ according to the paragraph.
A. small-business website
B. training center
C. any type of business
D. e-commerce platforms
(5) which one of the following statements about video testimonials is not true?
A. Video testimonials can prove to the customers that you are reliable.
B. You can make videos with some of your satisfied clients to tell their happy experience of doing business with you.
C. To make video testimonials, you must use professional camera.
D. You can use web camera to make quick video testimonials.
3.Translation
A Translate the following sentences from English into Chinese.
(1) This vase is in the experimental stage.
(2) We can’t hope to know everything about anything.
(3) What a beautiful variety! These are indeed works of art. I wonder how these lovely things were made.
(4) You can sit down to have a business talk with the seller in this booth and buy something you like.
(5) Follow me, please, Mr. Brown. I’ll brief you on the Export Commodities Fair.
B. Translate the following sentences from Chinese into English.
（1） 贵国陶艺的发展真是很出色。你们既延续了悠久的传统，又吸收了先进的现代技术。
（2） 我们生产这种型号的电脑时，一个想要设法解决的问题就是改变台式电脑笨重的外形。
（3） 主席将向董事会介绍最新进展。这是我的名片，请简单地向我介绍一下展览会的情况好吗？
（4） 企图损人利己的人不会有好下场的。
（5） 尽管条件极端困难，他们仍然坚持下去。
4.Practical Training Project
Background:
Suppose you work in a bathroom product making company in Foshan, Guangdong Province.Your company will attend the Canton Fair where you will be responsible for receiving guests at the booth and take those guests interested in your products to visit your factory.
Tasks:
Task 1: Create a product introduction video, focusing on product USP, product feature and quality.
Task 2: Create a company introduction video, covering company history, company culture,manufacturing capacity and quality control, etc.