内容提要

Abstract

本书是普通高等学校“十四五”规划旅游管理类精品教材和教育部旅游管理专业本科综合改革试点项目配套规划教材。旅游学的研究已经从旅游要素研究发展为集合各种旅游要素的旅游目的地研究。旅游目的地的建设与管理成为我国旅游学研究和旅游业发展实践中的重要课题之一。本书围绕旅游目的地管理，阐述旅游目的地导论、旅游目的地利益相关者的概念，并进一步分析了旅游目的地开发与规划、旅游目的地人力资源管理、旅游目的地服务管理、旅游目的地营销、旅游目的地安全管理、旅游目的地节事活动管理、旅游目的地信息化管理与智慧旅游、新常态下的旅游目的地发展、旅游目的地发展的影响及旅游目的地管理案例分析等。全书共十二章。

本书可作为高等院校旅游管理、人文地理与城乡规划、地理学等专业的教材，也可以作为旅游企业及相关从业人员的参考书。

Tourism Destination Management（2nd Edition）is the coordinated teaching material package of comprehensive reform for tourism management by Ministry of Education and the 14th Five-year Plan Excellent Higher Education Textbook of Tourism Management.Tourism research has developed from the research of tourist elements to the research of tourism destination which owning various elements.The construction and management of tourism destination has become one of the important topics of tourism research and tourism development practice in China.This book is edited around tourism destination management，expounds related researches of the introduction and the concept of stakeholders of tourism destination，and further analyzes the development and planning of tourism destination，the human resource management of tourism destination，the service management of tourism destination，the tourism destination marketing，the security management of tourism destination，the festival & special event management of tourism destination，the informatization management and wisdom tourism of tourism destination，the tourism destination development under the new normalization，the influence of tourism destination development and the 6 case analysis of tourism destination management etc.The book has 12 chapters.

This book can be used as university professional teaching materials of Tourism Management，Humanistic Geography and Urban and Rural Planning，Geography etc，and also can be used as reference for tourism enterprises's and related personnel.