6.3　THETONEOF ITINERARIES

Tone refers to the drafter's voice.Being a plan to guide people about what to do，when and where to do it，the itinerary should be conveyed in such a tone as to make the reader of it clear about their responsibility and ready to carry it out.Therefore，the tone of an itinerary can range from objective to subjective.(https://www.daowen.com)

The tone of an itinerary is determined by its writing purpose.In business itineraries about conference，the tone used in presenting the arrangement of different events should be as objective and factual as possible.In a business itinerary offered by a travel agency to promote its business，all the information should be listed in an subjective tone that sounds as persuasive as possible.