15.1 Overview概述

15.1 Overview概述

Over the past two decades,e-commerce has revolutionized both business models and our life.The same also occurs in the international marketplace.Cross-border e-commerce meets our aspirations for better life and provides businesses immense opportunities to expand worldwide.In this chapter,we shall begin with an overview of this sector in China and then discuss major business models,platforms and key issues for running a cross-border e-commerce business,etc.Let’s start with the overview by tracing its development in China and comparing its features with traditional import and export.