《国际贸易实务双语教程：汉英对照》简介
《国际贸易实务双语教程：汉英对照》这本书是由王小娟 主编创作的,《国际贸易实务双语教程：汉英对照》共有277章节
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前 言
笔者担任商务英语学科多门课程的教学17年，发现国际贸易双语教材较为缺乏，在使用过程中发现以下问题： 第一，一本国际贸易双语教材应该了解国际惯例和术语，但国内外对...
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目录
目 录 前 言 Chapter 1 An Overview of the Export Process 第一章 出口流程概述 1.1 Three Ways to...
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Chapter 1 An Overview of the Export Process 第一章 出口...
Learning Objectives: ◆Three ways to start export ◆Basic process and two stages o...
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1.1 Three Ways to Get Going开启出口的三种方式
In China,to export,you need to obtain the right for import and export before you...
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1.2 Basic Process of Export出口基本流程
For beginners like you,a brief overview of the export process may help your work...
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1.3 Two Stages of Export出口的两个步骤
Figure 1-3 Two Stages of Export The above basic process can be classified roughl...
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1.4 Fulfilling an International Order履行国际订单
Though essentially the same with domestic trade,some major differences in fulfil...
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1.4.1 Acquiring Trade Leads获取销售线索
While domestic traders enjoy the advantage of acquiring trade leads face to face...
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1.4.2 Obtaining License and Quotas获取许可证和配额
Some importing countries require an import license or import quota for goods to ...
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1.4.3 Inspection and Clearing the Customs检验和报关
The customs is a government body and important player in the process of import a...
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1.4.4 Documentation and Presentation制单和交单
As exporter,you need to make a set of documents as per the contract and in line ...
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1.4.5 Shipping the Cargo发送货物
Cargoes are mostly shipped via ocean shipping,even though air shipping and railw...
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1.4.6 Collecting the Payment收取货款
Payment is normally credited into your bank account in foreign exchanges.The Sta...
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1.4.7 Getting Tax Refund获得出口退税
Once your transaction is verified by the Customs and the revenue is reported to ...
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1.5 Case Study：Your Routine Work案例研究：你的日常工作
Let’s examine your routine work through a case. Case:A US outdoor retailer has o...
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Exercises练习
I.True or False 1.If you are not familiar with international trade procedures,yo...
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Chapter 2 International Market Research and Develo...
Learning Objectives: ◆Necessity of international market research ◆Major sources ...
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2.1 International Market Research国际市场调研
When you are doing business across borders,researching your target market is imp...
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2.1.1 Goals of International Market Research国际市场调研...
To explore an unknown or untapped market,locating your customer is critical.When...
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2.1.2 Methods of International Market Research国际市场...
To begin with,it is essential to set clearly-defined goals for the research,incl...
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2.2 Watching for Export Risks注意出口风险
As export is more complicated than domestic trade,we must watch for their differ...
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2.2.1 Political Risk政治风险
China is blessed with a stable macro environment,which should be cherished by al...
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2.2.2 Legal Risk法律风险
Every economy has its commercial laws and regulations,and legal proceedings may ...
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2.2.3 Commercial and Credit Risk商业和信用风险
People around the world speak different languages and have different cultures,wh...
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2.2.4 Cargo Risk货物风险
The list for cargo risks is long.If you ship by sea,there might be risks particu...
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2.2.5 Foreign Exchange Risk外汇风险
Fluctuation of foreign exchange influences how much you realize in sales proceed...
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2.3 Sourcing International Trade Leads寻找国际买家
Once you have decided on your target market and customers,you can set off sourci...
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2.3.1 Company Websites 企业网站
With the Internet getting prevalent and penetrating deeper in our life,marketing...
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2.3.2 B2B Platforms B2B平台
Cross-border B2B platforms are great facilitators to global trade.Once you set u...
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2.3.3 Search Engines搜索引擎
A study by Google and Millward Brown[1]shows,42% of international buyers take se...