3.7　Conclusion

According to the above analysis on the effectiveness of Gottlieb’s typology,the researcher finds that there are four main strategies that are appropriate in English-Chinese subtitling: paraphrase,transfer,transcription and condensation.Sometimes,dislocation is needed in the translation of a song or poem in films,and there may be highly limited uses for imitation.Moreover,according to current subtitling criteria,globalization and localization are now important strategies from the perspective of cultural awareness.Discussion of these strategies will highlight the value of translated subtitles to an English language film in terms of maximizing its commercial potential and developing its function as an intercultural communication tool.According to the analysis of the sample film,the researcher finds that 270 (no repeated counting) out of 930 subtitles (about 30 per cent,or about 60 per cent in repeated counting) are translated using these effective strategies.Meanwhile these strategies emphasize the use of Chinese culturally loaded expressions in Chinese translations.If 30 per cent (single iteration) or 60 per cent (repeated iteration) of subtitling is a key factor in attracting a greater audience,we can say,then,that an emphasis on using effective strategies is meaningful.Hence,the next stage in this study will be concerned with finding out answers to the research questions through the collection of data from different types of sources (Gay 2006: 83).(https://www.daowen.com)