4.1　lntroduction

In order to examine and evaluate the effectiveness of the chosen strategies and language peculiarities,I intend to design a parallel corpus to collect and analyse the linguistic data of 15 films in this chapter,since “corpora are a relatively new but promising research methodology in descriptive translation studies” (Puurtinen in Granger et al.2003: 150,Baker 1993: 233,1995: 223),and to empirically test translation universality.Besides,questionnaires help researchers grasp the first-hand data on responses from groups of people (Mackey and Gass 2005: 92),while interviews,with their features of colloquialism and face-to-face interaction,will offer deeper and more concrete ideas from interviewees (Gay,et al.2006: 10).I will use these two qualitative approaches to test whether my suggested translation strategies are approved and acceptable by the relative group of people.Therefore,in this section,I will discuss the authenticity of questionnaire results by describing a questionnaire,respondents,method,pre-test,results collection and analysis and then summarize the interviewers’ opinions on my interview questions.These two approaches will prove the discussed and recommended subtitling strategies’ feasibility and practicability,as well as further support the investigations concerning the three hypotheses based on the corpus.(https://www.daowen.com)

Therefore,in this chapter,first of all,I propose a research plan that seeks to clarify the research design and explain the research strategies in general.Secondly,I illustrate the concept of parallel corpora,as well as showing how the self-built parallel corpus is informed by a consideration of the following elements: 1) the chosen linguistic data (if it is representative); 2) the ways of collecting the data (if it is credible); 3) the essential form and code of the selected texts (if they are correct and adjustable); and,4) sample analysis (if the texts are correct,at the right size,etc.).I then use a questionnaire-based investigation to collect concrete responses from a specific audience group for English language animation films in the Chinese market.In this section,I discuss the authenticity of the questionnaire results by describing the questionnaire’s intended respondents,while also evaluating the responses to each question in the questionnaire.Taking this approach will verify the feasibility and practicability of the discussed subtitle translation strategies,along with the effectiveness of applying traditional expressions and popular expressions in E-C subtitle translation,which sit alongside the main research method of corpus.Besides the two main research methods,a range of perspectives and opinions from several scholars and practitioners with whom I have engaged in academic discussions may further help to test the effectiveness of these research hypotheses.