致谢（Acknowledgements）

My special thanks go to:

My publisher Laurence King, in particular Helen Rochester for seeing the potential for the book and commissioning it and Anne Townley, Melissa Danny, Sophie Drysdale and Clare Double for their experience, patience and perseverance in seeing me through the first and second editions of this book respectively.

Howard Harrison, Benoit Rescue & Alastair Hops at Knomo,Caroline Charles, Gil Carvalho, Karen Walker, Dorethee Schumacher, Anne Fontaine, Peter Ingwersen at Noir, Christian Audigier at Ed Hardy, Yasmin Kianfar, Christoher Raeburn, Otara Gunewardene at Odel, Deborah Medhurst at no added sugar and Silas Adler at Soulland for all agreeing to be case studies and sharing their invaluable experiences.Also Malcolm Crews, Rikard Osterlund, Simon Assirati, Caroline Mackay, Nzinga Russell, Niki Turner, Suzanna Crabb, Kat & Oz Aalam, Ravi Mattu, Richard Spalding, James Vanderzee, Claire Hamer and Ally Ward for their contributions and authoritative views.

David Hardy, Malcolm Crews, James Thompson, Christina Smith,Jaana Jätyri at Trendstop, Anna Millhouse and Rebecca Munro at London College of Fashion, Rupert Shreeve, British Fashion Council and London Fashion Week, Marisa de Saracho at Magic International for their support with the visual content of the book.

My Belle & Bunty and Three’s Company team including my business partners Alice Shreeve and Hannah Coniam for their constant support and inspiration, Lizzie Harper and Kate Le Versha for all their help and patience no matter what the task and Camille Boyd for her fantastic support in researching potential case studies.

I’d also like to thank Wendy Malem, Linda Roberts, Barbara Bell,the whole Centre for Fashion Enterprise and London College of Fashion short courses teams and Claire DeBraekeleer and the British Council for continuing to give me the opportunities to travel the world and meet with just some of the incredibly exciting design and entrepreneurial talent that exists out there.

Lastly I would like to give a big thank you to all my family and friends and especially my incredibly talented and supportive wife Alice and my daughters Mae and Darcey, to whom I continue to dedicate this book.