1.4.1 Acquiring Trade Leads获取销售线索
While domestic traders enjoy the advantage of acquiring trade leads face to face in many cases,in addition to a number of other means such as by fax,phone and the Internet,international buyers and sellers,probably contrary to your intuition,seldom meet,unless necessary.They contact each other mainly via the Internet,fax or phone.The most heavily used tool for sourcing trade leads is search engines,which help you collect emails of prospective customers fordirect email marketing.Latest techniques like social media platforms and video-conferencing apps are also employed for sourcing trade leads and conducting business negotiations.Thanks to their infinity in time and space,they have become essential and powerful tools in a trader’s routine work,enhancing work efficiency dramatically over their counterparts in the history.However,when they do meet,they do so mostly at trade fairs or the exporter’s premise,which,though costly,is very effective for concluding a deal.