Chapter 2 International Market Research and Development 第二章 国际市场调研和开发
Learning Objectives:
◆Necessity of international market research
◆Major sources of risks involved in export
◆Ways to find out foreign customers
◆How to establish business relations
For beginners like you,the international market may seem fascinating enough,as it opens up new opportunities for business.However,it is challenging as well.Obstacles must be cleared to reap the reward of that market.In this chapter,the nuts and bolts of international market research and market development will be introduced.
