15.3.1 Choose the Right Platform选择恰当的平台

15.3.1 Choose the Right Platform选择恰当的平台

Major B2C or C2C CBEC platforms include AliExpress,eBay,Amazon,Wish,Shopee,Lazada,etc.However,consumers from different regions may prefer different platforms,use different devices and have different browsing habits.For example,while European andAmerican consumers mostly buy on eBay; Russia and Brazil customers favor AliExpress; Shopee and Lazada are popular in Southeast Asian countries; Wish focuses on mobile end and is favored by American youths.Considering such diversity,you must decide your target market,do your homework on their consumption habits before you choose the platform.