15.3.3 Price Your Product Properly合理制定价格

15.3.3 Price Your Product Properly合理制定价格

Once you’ve decided on the platform and the product to sell,you need to price your product.To do that,first you need to research and track the international market of your category to get a sense of expected price and profit.Then,set your pricing goal and choose among one or a combination of several basic pricing strategies:a cost-plus strategy prices the goods by adding a desired margin to the cost.This is the most straightforward way of setting prices,but it ignores competition and consumers’ perception; a prevailing pricing strategy prices the goods in line with the market price for similar products,which applies when you do not enjoy significant competitiveadvantage; a perception pricing strategy prices the goods based on consumers’ perception or recognition of the product,which often applies to expensive products with unique selling points.Adopt the basic strategy and make adjustments to achieve your goal.Sometimes,you may also need to consider whether you would offer free shipping,and if not,the ratio between the price and the freight.Statistics from some platforms show that,for some categories of product,an 8:2 or 7:3 ratio drives sales better than more extreme ratios.