15.3.2　Choose the Right Product选择恰当的产品

Consumer demands vary by country,region and time,so that it is necessary to keep track of what’s hot and trending in order to run a successful CBEC business.Choosing a product intuitively is not suggested.You’d better collect and analyze data using data analysis tools both on and outside the platform,which will facilitate your job a lot! Nowadays almost every CBEC platform provides powerful tools on the platform to assist your decision making.Outside tools include Google AdWords,Google Analytics,Google Trending,Google shopping,etc.Small items with higher value to weight may be a good start,such as wedding dresses,as transportation,customs clearance and after-sales service are not complicated.Consumables with higher repeat purchase rate can be another consideration,which help you build customer base and stabilize sales volume.But delicate and perishable products should be avoided.