Part III Listening and Thinking
A Passage
I Listen to the passage and write down the missing words.
McDonald’s, Burger King, KFC... These fast food companies have something in 1.____________________ .Can you notice it?
Well, besides all being fast food chains... They’re all red. And it’s not a coincidence. Fast food companies all use the colour red heavily in their 2. ________________________ , why? The answer goes back to thousands of years ago.
The average human can see ten million colours, but red is 3.________________________ . Researchers have found that red can arouse a sense of urgency. It also has an ability to excite our appetites as well as to 4.________________________________ hungry customers who want food, fast. So that red logo isn’t just a 5.____________________________ sign; it’s a seduction for your brain.
During medieval times, red was worn by royals as a 6. _________________________ symbol. And today,brides in many parts of India are married in red dress. It’s no 7. _________________________ companies dedicate so much thought to their logos. After all, we’re a 8. _________________________ species. Despite having five senses, 80% of the information our brains process on a daily basis comes from our eyes.
And according to marketing company Web Page FX, nearly 85% of 9._________________________ say the main reason they choose one product over the other is 10._________________________ . Just think what McDonald’s would look like in blue, green, or pink! It’s just not the same, right?
II Listen again and answer the following questions.
1. What are the advantages of red logos in fast food companies?
2. How do most consumers choose one product according to marketing company Web Page FX?
Words and Expressions
B News Broadcast
I Listen and decide whether the following statements are true (T) or false (F).
II Listen again and answer the following questions.
Do you like to invent anything? What would your favourite invention around your daily life be like?
Words and Expressions
retractable adj. 可收缩的；伸缩自如的
Enjoying Movie Clips
