UNIT7　SALES & MARKETING

UNIT7　SALES & MARKETING

Objectives

By the end of this unit, you will be able to:

● know about the phonetic knowledge and the listening skills;

● build up vocabulary about marketing, and use the key words and expressions in a context properly;

● analyse marketing surveys;

● make marketing strategies;

● put on promotion;

● know about the changes and trends in marketing and promotion;

● deal with cultural differences in marketing and promotion;

● know about the importance of effective communication skills.