Practice 1

2025年09月26日

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Practice 1

Find the signal words and summarize the main idea of the paragraphs.

1. Unlike Google Adwords, the success of a Facebook ads campaign isn’t determined by how well you target an individual search term, but instead by how deep and advanced your targeting is and how well you understand real human interests and how they relate to each other.

2. So for example you can create an audience based on your email list and then create a larger audience with similar attributes through the look-a-like feature.

3. Facebook allows you to target your audience according to demographic (age, sex, location) as well as interests, which isn’t too bad if that’s all the information you can use to get the most from your campaigns.

Read the passage again and do the exercises that follow.

Facebook’s Success of Advertising Campaign

[1] Unlike Google Adwords, the success of a Facebook ads campaign isn’t determined by how well you target an individual search term, but instead by how deep and advanced your targeting is and how well you understand real human interests and how they relate to each other. Your image and copy is important but successful Facebook ads campaigns are usually dictated by successful targeting.Facebook allows you to target your audience according to demographic (age, sex, location) as well as interests, which isn’t too bad if that’s all the information you can use to get the most from your campaigns.

[2] You can create a custom audience based on your existing email mailing list . By doing so you are making your ad seen by people you know interested in your products or services. A look-a-like audience is a feature where Facebook will analyze an existing audience and then create a new, larger audience with similar attributes. Look-a-like audiences help you reach people who are similar to your current customers.So you can create an audience based on your email list and then create a larger audience with similar attributes through the look-a-like feature. You can further refine your look-a-like audience by country and interests to make sure you’re only reaching the people that matter to you.

[3] It’s a great start to target according to demographics and interest—but what about behaviour, lifestyle or even employment status and job title? Psychographic persona allows you to divide your audience into targeting to the most intricate of not only interests but also buying attitude. For example if you know your audience is interested in video games you might target “video games” as an interest. With psychographic targeting you take this a step further by asking what magazines or blogs they read and adding these into your targeting. This type of targeting then allows you to build up layers of interest around your ideal customers.

New Words and Expressions

campaign /kæm'peɪn/ n.运动；活动

determine /dɪ'tɜːmɪn/ v.决定

target /'tɑːɡɪt/ vt.把……作为目标

advanced /əd'vɑːnst/ adj.先进的；高级的

dictate /dɪk'teɪt/ vt.口授；规定；决定

demographic / pagenumber_ebook=88,pagenumber_book=79 demə'ɡræfɪk/ adj.人口的n.人口统计数据；人群