Practice 2

Read the text for more details and decide whether the following statements are True (T) or False (F).

（ ）1. Successful targeting brings about successful Facebook ads campaigns.

（ ）2. Google and Facebook are successful in advertising campaigns because their tactics are similar to each other.

（ ）3. A look-a-like audience is a one who will help create a new, larger audience with similar personalities.

（ ）4. You can further refine your look-a-like audience by country and interests to reach the people all around the world.

（ ）5. People’s behavior, lifestyle, employment status and job title are the first factors that should be taken into account when targeting your audience.

（ ）6. Psychographic targeting is the most successful advertising tactics used in Facebook.