“快闪店设计”工作坊‘Pop-up Store Design’Workshop
克里斯汀·海瑟 Christine Hesse
学院：视觉 - 德稻设计学院/专业：视觉传达设计
时间：2018.5.23
导师介绍
克里斯汀·海瑟，德国著名设计公司Hesse Design的联合创始人，现任董事兼总经理。在过去的29年中，她专注于将企业品牌战略与创造性设计策略相结合。曾为奥迪、博世、施华洛世奇、德克拉、林德纳酒店、罗伯特博世基金会等国际知名品牌服务。致力于研究为品牌传播建立和培育一种设计敏感的文化。1993年她受聘于德国杜塞尔多夫应用科技大学教授设计管理。在德国的主要设计杂志多次发表学术观点，并多次在国际知名大学举办过学术讲座。在她的带领下，Hesse Design的设计团队曾多次荣获ADC New York，Cannes Cyber Lions，D&AD Awards London，iF Design Award，Red Dot Award等国际知名专业设计大赛奖项。
ABOUT SUPERVISORS
Christine Hesse, managing director and co-founder of Hesse Design in Germany, has focused herself on combining the brand strategy of company with creative design strategy in the past 29 years.She worked for several international well-known brands such as Dior, Bosch, Swarovski, Thecla, Lindner’s Hotel, Robert Bosch Stiftung, etc., and devoted herself to studying design sensitive culture for brand communication and establishment.She was offered by Universitat Dusseldorf to teach design management in 1993.She has several academic publications on mainstream design magazines and has been holding academic lectures in world famous universities.With Christine as a leader, the design team of Hesse Design has achieved many awards in international professional design competitions such as ADC New York,Cannes Cyber Lions, D&AD Awards London, iF Design Award, Red Dot Award, etc.
课程介绍
“Pop-up Store Design 快闪店设计 ”工作坊中，克里斯汀教授与包装传播设计专业的胡继俊老师共同执教。从前期的课题沟通确定、课程设计准备，到课堂组织与执行，整体营造了一个紧凑且有序的教学氛围。克里斯汀·海瑟教授认为要做有趣的设计，但同时也要保持品牌的高识别性。需要从品牌的个性与特色切入进行设计，从而达到一定性质的品牌文化宣传效果。快闪店的成本也不一样，重要的是是否合适，是否对品牌的宣传有益，是否有足够亮眼的创意。从选定品牌、小组调研、头脑风暴、方案确定，到最后的建模渲染与结课发表，克里斯汀·海瑟教授一直耐心地为学生们提供建议，引导学生发散性地思考，课程任务层层推进、设计交流与发表，充分调动了学生们的积极性，拓展了学生多维思考的能力，激发了学生们设计创作的无限可能性。
COURSE OUTLINE
In workshop “Pop-up Store Design”, Professor Christine gave lessons together with Mr.Hu Jijun, teacher of packaging design.They provided a well-organized course environment through early stage communications, preparation on course design and class organization.Professor Christine advises design should not only be interesting but should also keep the brand’s high recognition.It is important to design from the brand’s characteristic, so as to enhance the culture of the brand.The cost of a pop-up store may vary, the important thing is whether it is suitable, does benefits to the publicity and generates enough bright ideas.From brand selection, team investigation, brain storming, solution making, to final modeling and presentation, Professor Christine always provided suggestions patiently and led students to think divergently.With the course moving on, designs were discussed and published by students.Their enthusiasm was provoked, their ability of multidimensional thinking was raised and their infinite possibility of design and creation was stimulated.
