VII.Compliance Points of Endorser

According to Article 2.5 of the Advertising Law, endorser means a natural person, a legal person, or any other organization, other than the advertiser, that recommends or certif ies goods or services in an advertisement in its own name or image.The law has corresponding provisions on the endorser’s own subject qualifications, and those who do not meet the corresponding requirements cannot act as endorsers.At the same time, the law also stipulates many specific situations where endorsement is prohibited, such as medical treatment, medicine, medical equipment and functional food, etc.Foreign artists and brokerage companies shall also pay attention to or entrust professional lawyers to review and deal with endorsing advertisements in China to avoid violations of laws and regulations.Given the importance of advertising to enterprises, advertising compliance is also of particular concern.(https://www.daowen.com)