Can a company claim copyright infringement when...
From the perspective of Copyright Law, advertising slogans are“written works” under Copyright Law.Whether it can be protected depends on whether the written work has originality.Originality is a substantive element that constitutes a “work” in the sense of Copyright Law.The work must be created independently and emphasize a certain degree of creativity.In practice, due to time or layout restrictions, an advertising slogan generally has a small number of words which limits its creativity.If the slogan is only composed of simple words and phrases, it will be difficult to identify its originality, so most slogans are judged by the court to lack originality and are not protected by the Copyright Law.Of course, there are also cases in which Copyright Law is applied to protect advertising slogans.(https://www.daowen.com)