What authorizations do anchors need to get to c...
Network anchors often “cover” other people’s songs during the live broadcast.After recording and editing the video, the network anchors upload the video to the short video platform or personal account to“promote” and “increase fans”.This process often involves “rewards”and some network anchors who have a large number of fans may obtain advertising revenue, etc., so the exploitation of musical works in the public and commercial live broadcast must be authorized.As for what kind of rights an anchor should obtain in the aforementioned situation, it should be analyzed in conjunction with the specific form of “live broadcast”.Although there are still controversies in practice, in general, live broadcasts that cannot be reviewed need at least the lyricist and composer’s authorization for reproduction and performance rights, while live broadcasts which can be reviewed need the right of information network dissemination in addition to the aforementioned rights.Of course, besides the above situations, the user should also consider obtaining other rights based on the business model and use situation, such as the right of production.If there is an adaptation of the lyrics and melody,the lyricist and composer’s permission for the adaptation right should also be obtained.At the same time, the original lyricist and composer’s names should be signed in a prominent place.(https://www.daowen.com)