8.1　INTRODUCTION

Writing a proposal for a particular purpose such as a project or a curriculum development program is a problem of persuasion.It is good to assume that your reader is a busy，impatient，skeptical person who has no reason to give your proposal special consideration and who is faced with many more requests than he can grant，or even read thoroughly.Such a reader wants to find out quickly and easily the answers to these questions.

●What do you want to do，how much will it cost，and how much time will it take？

●How does the proposed project relate to the company's interests？

●What difference will the project make to your university，your students，your school board，the company，the city，the nation，the world，or whatever the appropriate categories are？(https://www.daowen.com)

●How do you plan to do it？

●How will the results be evaluated？

●Why should you，rather than someone else，do this project？

These questions will be answered in different ways and receive different emphases depending on the nature of the proposed project and on the agency to which the proposal is being submitted.