《商务英语实用写作》简介
《商务英语实用写作》这本书是由何康民 夏胜武创作的,《商务英语实用写作》共有93章节
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前 言
进入21世纪后，我国高等教育专业设置发生了巨大变化，英语专业从原来仅有的英语文学专业扩展出新的商务英语专业和翻译专业，充分反映了科学技术进步和社会对高校人才培养...
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Chapter 1 Business Writing and Communication
The term“business writing”refers to any piece of writings produced in a business...
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1 Introduction to Business Writing and Communicati...
Business writing is utilitarian,aiming to serve one or more of the following pur...
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2 The Power of Communication
Normally,there are 4 powers of communication,which affect and determine the effe...
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3 Conceptual Model
Communication is a two-way process in which people transmit（send)and receive ide...
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Exercises
Ⅰ.Please determine whether the following statements are true or false. 1.Almost ...
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Chapter 2 Business Writing Styles
Business writing reflects the characteristics and standards of business activiti...
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1 Types of Business Writing
Generally speaking,any articles which are written for the business purpose are b...
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2 Principles of Business Writing
2.1 Clarity The content of business writing should be clear.One way to achieve t...
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3 Formal and Informal Styles
Generally speaking,letters,reports,proposals,legal documents,and brochures are a...
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Exercises
Ⅰ.Please determine whether the following statements are true or false. 1.Busines...
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Chapter 3 Language Skills and Writing Techniques
Similar to academic essays or literature works,business writing is developed in ...
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1 Writing Techniques
Generally speaking,when writing a business document,people need to experience th...
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2 Language Skills
2.1 Avoiding Using Cliché Clichés are the words or expressions which were used i...
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3 Tips for Business Writing
Besides the language skills and writing techniques analyzed above,other elements...
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Exercises
Ⅰ.Please determine whether the following statements are true or false. 1.Unlike ...
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Chapter 4 Abstract Writing
Abstract writing is a highly specialized form of academic writing.It requires a ...
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1 Definition and Length of Abstract
An abstract is a brief,accurate and objective representation of the essential co...
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2 Types of Abstracts
There are mainly two types of abstracts,i.e.，descriptive and informative abstrac...
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3 Functions of Abstracts
According to the statement of scholars,abstracts typically serve five main funct...
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4 Procedures and Rules for Writing Abstracts
This section explores some procedures and rules for drafting abstract,and then p...
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5 Some Suggestions for Preparing an Abstract
A well-prepared abstract enables the reader to quickly identify the basic conten...
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6 Examples of Abstract
Here are some abstract examples from different core publications at home and abr...
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Exercises
Ⅰ.Please determine whether the following statements are true or false. 1.Abstrac...
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Chapter 5 Business Letter Writing
Business letter writing is a formal and practical way of business communication....
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1 The Introduction of Business Letters
1.1 The Definition of a Business Letter A business letter,differing from a perso...
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2 Writing Principles of Effective Business Letters
An effective business letter is a good advertising of a company and can deliver ...
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3 The Structure of Business Letters
A typical business letter consists of the standard and optional parts.The standa...
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4 The Layout of Business Letters
Business letters belong to a formal writing style,so they definitely have their ...
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5 Typical Examples of Business Letters
Sample 1 Zhejiang Machinery&Equipment Imp.&Exp.Corp. 131 Jiefang Road.,Hangzhou ...