Chapter 13　Business Proposal

A business proposal is a written offer from a seller to a prospective buyer. Business proposals are often a key step in the complex sales process—i.e.,whenever a buyer considers more than price in a purchase.

A proposal puts the buyer's requirements in a context that favors the sellers' products and services,and educates the buyer about the capabilities of the seller in satisfying their needs.A successful proposal results in a sale,where both parties get what they want,a win-win situation.

The professional organization devoted to the advancement of the art and science of proposal development is the Association of Proposal Management Professionals.