Chapter 1　Business Writing and Communication

The term“business writing”refers to any piece of writings produced in a business context.Almost all business activities are envisioned,planned,implemented and analyzed in some form of the written words.These forms include letters,emails,faxes,memos,presentations,reports,résumés,tenders and other kinds of documents that communicate something about business.Collectively,they record the proposals,activities and results of countless business transactions.

Business communication is communication that promotes a product,service, marketing,or organization;relays information within a business,or functions as an official statement from a company.

Business communication encompasses such topics as marketing,brand management,customer relations,consumer behavior,advertising,public relations, corporate communication,community engagement,reputation　management, interpersonal communication,employee engagement,and event management.It is closely related to the fields of professional communication and technical communication.

Media channels for business communication include the Internet,print media, radio,television,ambient media,and word of mouth.