Advantages and Disadvantages of Advertisements
Generally speaking,advertisements play a very important role in society.There is no doubt that they have both advantages and disadvantages,which affect people's daily life.
1.1 Advantages of Advertisements
It is clear that,from the angle of the propagators,advertisements can build up their positive images.In the society of modern market-oriented economy, propagators are mainly composed of enterprises and public organizations.The former make advertisements to promote the sales of their products,and the latter raise their fame via advertisements.In some degree,the more they invest in advertisements,the stronger they are.Thus,the consumers are willing to buy their products.
Similarly,advertisements can guide the consumption activities of the consumers.Through advertisements,enterprises can rapidly spread the information of their products to the consumers,such as the brands,properties and ways to use them,which can arouse the interest of consumers and help them to choose and purchase goods.
In the long term,advertisements are of great help in the enterprises' development.Advertisements can protrude the identities of products,making the brands deep into the bottom of the consumers'hearts and establishing the long-term advantages of the enterprises.For example,in Coca Cola's advertisements,sharp red are made use of to attract the consumers'attention,and striking name is used to reinforce their impressions,which make its brand world famous and give the enterprises the advantages of sustained development.
1.2 Disadvantages of Advertisement
Though advertisements have a variety of advantages,however,in reality,as often as not,advertisements tend to have dissatisfactory disadvantages.
It is easy to find that advertisements can cause malignant competitions between enterprises,which can waste a lot of money and material resources.As is known,in the modern market-oriented economy,competitions between enterprises can not be avoided.Once one enterprise carries out its promotion via advertisements,others will follow its example,which,in fact,makes advertisements a way of wasting money.In the atmosphere of competing,enterprises are forced to share a large portion of their funds in advertisements,which is bound to cause side effects to the operation of the enterprises and restrict the further development of the enterprises.
Meanwhile,the expenses of advertisements are split to prime cost of the products,which actually raise the burdens on the consumers.In order to get the products they want,the consumers have to pay extra money,which has nothing to do with the use of the products.The larger number advertisements are made in,the more the consumers have to pay.
It is sure that there is some false propaganda in advertisements,which misleads consumers to purchase their goods.In some advertisements,enterprises exaggerate the importance of their products and make dishonest promises;in some, blemishes of products are concealed by merely mentioning good qualities of the products.The fraudulent conducts in advertisements can not only break the order of market-oriented economy,but also cause damage to the interest of consumers and discredit the good name of the same trade.
Also,advertisements can easily lead to over-consumption and comparison between consumers,urging them to purchase merchandise beyond their factual demands and causing a waste of money and resources.Meanwhile,in the same group of people,the consumption of one person tends to give rise to the imitation of others,for the purpose of balance in psychology,which might exceed what they can afford and increase their economic burdens.
In conclusion,advertisements are a double-edged sword.There is no doubt that advertisements have played and are to play an important role in modern marketoriented economy.By handling and using advertisements with skill,enterprises selves and consumers will obtain the utmost interest,which all respects would like to see.