Chapter 12　Business Advertisements

Business advertising is promotional material that is prepared and placed for the purpose of generating sales revenue.The main goal of such advertising is to inform and encourage potential consumers to purchase products or service.Major forms of business advertising include television and radio advertising,newspaper and magazine advertising,and now online advertising as well.In order to put together a truly marketable brand,coming up with an integrated advertising strategy is often encouraged.

Although many may deplore business advertising,or think of it as being overbearing and too intrusive,the fact is it does work.If advertising did not work, the advertising business would not be an industry worth multiple billions of dollars.

Those who have developed an integrated advertising strategy will take their business advertising to a higher level.For example,a jingle that becomes popular on the radio or television will soon be included in print advertisements.It may also be placed on product packaging.Fast food companies often put the slogan of the ad campaign on their bags and food wrappers.All this reinforces the idea that the advertising wanted to get across—that buying the product is a good choice.It also further reinforces the brand in the customer's mind.