Definition and Criteria of a Company Profile
It is essential to know the definition and criteria of a company profile in order to make out a good company profile.
1.1 The Definition
A company profile is essentially“a résumé”with in-depth information about an organization,targeting to“establish the credibility with the market the company serves”.（Hackett,2003)On the whole,company profiles cover such information as company overview,including registered fund,culture and history,the nature of company,technical strength,corporation scale and conditions about staff,ranges of products and business contacts,the development and strategic objectives,major markets and sales performance,and after-service of a company,etc.
A company profile can be defined in both a broad term and a narrow term.In the broad term,it refers to all the information under“about us”,in addition to the written texts,some symbols,icons and pictures that stand for the company are also parts of the profile.While in the narrow sense,a company profile only refers to the company introduction providing potential customers with an overview of“who you are”and“what you do”,without the information like investors,corporate governance,and financial report,etc.
1.2 The Possible Criteria for a Company Profile
For a good company profile,the following criteria are good indicators to judge its qualities.First of all,the profile should provide company's name,head office address,and company's status.Meanwhile,it should have quantitative criteria,such as number of employees,sales figures,and other financial figures.Finally,it is necessary to mention the qualitative criteria such as references,success stories and some additional certifications.
1.3 How to Write a Company Profile
A company profile often includes a mission statement that states the purpose of the company.It could also include an overview of the company's products or services. In addition to information about the history of the company,the profile may contain biographical information about the company's leaders.Policies related to social responsibility and company culture could also be added.
Some people just hate the job of writing a company profile that they leverage on copywriters to do it for them.Of course,this would not come without cost,and if you are truly unlucky,you get fleeced and delivered a questionable end product.Your quest to save time and energy may go down the drain as well.
In truth,writing a company profile is not that difficult.As long as you follow the right steps and spend some good time analyzing your company needs,you're on the right track to produce some amazing business document.Also,in the proceeding of the company profile on your own,the document will be integrated into your personality inevitably,and therefore personalized and customized according to different prevailing requirements.
Here are 5 ways how you can write your own company profile:
（1)Studying some samples
One of the best early steps in producing a company profile is to consult and scrutinize different samples.In these days of internet era,finding samples is as breezy as a walk in the park.Entering the right keywords on the search engines and voila,you get a long list of samples for reference as soon as possible.This is where you can grasp the know-how,understand the whole concept of the documentation,as well as learn how you can make the same impressive company profile.Take some good time to study the content,format and diction in the samples.
（2)Tailoring your company profile to a specific need
You may be required to produce your company profile in different ways depending on circumstances and needs.Some of the different cases in your company profile could be presented to a prospective partner,involving the finance acquirement,press release,collaboration proposal.Some information in company profile A may not be needed in company profile B,while in some cases,some aspect of lengthy explanation in one profile may not be as long in another.Pinpoint exactly what your company profile is being used for,and produce one that fulfills this particular need.
（3)Offering the benefits
Offer the benefits the users,the customers and partners get when they use your products or services,or when they engage in a collaborative work with you.Also,tell your prospects what they can expect from you which they won't get it from other competitors.Showcase your company and personnel background,qualification and experience and announce to the world that your expertise is what the clients have been in want of.Explain how using your environmental friendly products would help to create a greener world and slow down the climate change effects.Elaborate about your 60-day guarantee period to convince the customers they do not have anything to lose when dealing with your company.
（4)Throw off some achievements
Achievements act like your“business card”except it carries a much bigger impact.Additionally,achievements defy the thinking that you have just arrived from Mars and you do not know anything about your products and services.If you have been working with successful people and celebrities in the past like Anthony Robbins,Donald Trump,Bon Jovi,Richard Branson and so on,make sure to stamp these achievements can be stamped onto your company profile surely.Showcase your past events that generated media attention and participated by lawmakers and influential people in the relevant fields.
（5)Include enclosed testimonials
Testimonials are a powerful way to convey the message that you're not newcomer and that you're not just there to make up the numbers.Testimonials bring your company profile more punches and create more impressions through its explanatory nature.It is a testament that you actually have a real presence, attained real achievements and worked with real clients who are more than willing to spell out their admiration towards your work.So,every time you write your company profile,never forget to attach some testimonials of your past work.
1.4 Example
Royal Philips Electronics of the Netherlands is one of the world's biggest electronics companies and the largest in Europe.It is a global leader in color television sets,lighting,electric shavers,and medical diagnostic imaging and patient monitoring products.Its 170，000 or so employees in more than 60 countries are active in the areas of consumer electronics,domestic appliances,electronic components,semiconductors and medical systems.Philips is quoted on the New York,London and other stock exchanges.
Royal Philips Electronics is the tenth on Fortune's list of global top electronics corporations.It is a world leader in digital technology for television and displays, wireless communications,and optical products as well as the semiconductor technology that makes these breakthroughs possible.