Exercises
Ⅰ.Please determine whether the following statements are true or false.
1.In the high-tech society，on-line advertising is more effective than traditional advertising on TV or newspapers.
2.Any claim made in your advertising which your customer does not perceive as the truth is a horrible waste of ad dollars.
3.You can write advertisements freely to show how great your brand is in your blog.
4.Social marketing should be used to better connect with your customers and keep your business at the forefront of their mind.If you constantly advertise，they will either tune you out or unfollow your accounts.
5.Coupons can cause more people to stop and read it（because they know that coupon ads usually offer free things of value).
6.Infomercials have the look of a television talk show，including an audience and specially designed studio set，but it is in fact a widely-used advertisement.
7.Business-to-business advertising tends to be longer，more detailed，and more factual，but exaggeration can also be used to make it more impressive.
8.Point-of-Purchase（POS)is a highly effective advertising strategy to generate product sales，because it reaches shoppers when they are in the act of buying.
9.Headlines of advertisement should be simple and direct.A headline is expected to contain just one sentence or phrase set in one uniform type size.
10.A variety of sentence types including questions，commands as well as statement-type sentences can be used to make an advertisement attractive.
Ⅱ.Advertisement Analysis
1.An advertisement with the image of a beautiful lady aroused people's attention，which reads “I want to put my tongue in your mouth!”In fact，it is the advertisement of a language center in Hong Kong.Please analyze it by using what you have learned in this chapter.
2.A Dutch travel agency has an impressive advertising，which reads，“please fly to the Arctic for a honeymoon!The night here lasts for 24 hours.”Please analyze it.