Example of a Request for Proposal
Once you have your bidders identified,you should begin writing your RFP, which is more detailed than the Letter of Notice.Here is an example of a Request for Proposal outline:
Executive summary
Statement of need
Project description
Organization information
Project schedule
Budget for the project
Conclusion
Now here are a few examples of Request for Proposals:
Introduction
This section should be an introduction of the company,the team,and the project.
Overall Project Goals
This section highlights what the company finds to be the ultimate goal of the project and the end results.Vendors should answer in their bid how they will make the project goals feasible.
Scope of Work
The scope of work details the project and how the company will work with the vendor to ensure completion.
Requested Information and Proposal Format
This section is to address how the requested information and proposal format should be submitted.In this section,vendors should meet and/or exceed the needs of the projects when they return their bids.You should not be willing to compromise on what you expect to receive back from the vendors.
Optional Services
This section addresses any additional services that may be required from the vendor.
Ownership and Intellectual Property
This section explicitly expresses the ownership of the project and all intellectual properties.Vendors may be willing to give you what they create for you,but may not be willing to give what they created and used for the creation of your project,such as software,programs,and the like.
Company Responsibilities
This section highlights the responsibilities of the company to ensure the vendor receives all documents,schedules and other pertinent information to stay on track with the success of the project.
Estimated Project Duration
This section gives an outline of the timeline from the RFP response submission date to the final decision date.Make sure you allow time for changes and alterations to the project and RFP.
Submission Information
This section helps the vendor on how to submit their bid and what the requirements are.
Selection Criteria
This section helps the vendor understand the selection criteria,so be sure to include your contact information for bids and questions.
Miscellaneous
This includes any additional comments or services required by the company to the vendor.
Example 1 Feasibility Report on Collaboration with Partner Agency in Paris
To:Bill Baker,Managing Director
From:Lily Bates
Date:April 2，2014
Introduction
Three days ago,I visited our partner agency in Paris to see whether we could collaborate on a big marketing program for Soda-Taste.This report is to describe the situation and to demonstrate whether this program is feasible or not and to make recommendations about how we can work together on this important project with our partner agency in Paris.
Methodology
The information was mainly achieved by observing personally what they were working on and discussing with their managers.
Findings
The French agency is already working on the plans for the marketing campaign now.
They are very positive about the idea of working together with us.They propose an idea of a pan-European advertisement,that is,to use the same advertisement for promotion in different countries,but with local and famous actors in each country.
Conclusions
The Soda-Taste program is very important to both of our markets and it's very profitable across Europe.This project looks feasible and beneficial,and it shows a high possibility for success.
Recommendations
Thus,we should invite their CEO to join meetings to discuss budgets and begin planning the program as soon as possible,and decide on the time schedule with their managers.
Example 2 Proposal Report on Solving Customers'Complaints
May 4，2014
Made by John Bush,Service Department
Introduction
Our company has recently received a lot of complaints about the telephone service.The Service Department Manager has asked me to write a report to all the staff on May 4，2014.This report summarizes the most commonly complained ones and is to give recommendations to all the staff on how to solve customer criticisms about our telephone service.
Findings
After looking at all the complaints,the most commonly criticized items are as follows:
calls answered impolitely and impatiently
calls received in too low voice
phone left too long before answering
no definite replies to requirement and claims
Conclusions
In a word,there are many unsatisfactory behaviors that are in need of improving.
Recommendations
Based on those findings mentioned above,the following actions are firmly recommended:
1.Be polite.For instance,whenever answering the phone,you may say“Hello! This is ABC Company.What can I do for you?”rather than just say“Hello!”
2.Speak louder and louder.When receiving in a noisy atmosphere,try to say it in a loud and even louder way so as to make you heard clearly.
3.Whenever the phone rings,you should pick up the receiver and answer it immediately.
4.When you are not sure about the customers'questions,turn to someone who is likely to know or go to the managers for answers.
Example 3 Investigation Report of Traffic Restriction on the Vehicle Market
Introduction
As the living standard has been raised in recent years,more and more people show strong desire for cars and their dreams come true in the increasingly heated trend.As a result,more and more cars have nudged into the crowded streets and dragged us further away from the clean air and blue sky.Last year,from July 20 to September 20,the Municipal Government of Beijing first launched the regulation of traffic restriction,and as it took effect remarkably,this regulation is approved to continue for another period this year.What will this regulation impact the vehicle market here in Beijing?
Methodology
From August 10 last year till April 10 this year,we have been doing a sample investigation on the vehicle market,by face-to-face talk,through telephone interview and survey on-line,with people in hotels,shopping malls,living communities as well as office buildings to see what the impact is.
Findings
The impact on younger car buyers:the survey result shows that more than 57%young car buyers give up the idea of buying cars for the time being.They argue that the traffic control means that they can't drive their cars to work daily,which will cause a lot of inconvenience to their daily life since most of them have to buy houses quite far from the city center for the low price there so as to be able to afford the car.
The impact on older-aged car owners:as the survey suggests,the older-aged car owners remain the mainstream of the private car holders,which accounts for 72.6% in the surveyed people.Most of them choose to buy another car,whether it's brandnew or second-hand,to deal with the odd-even alternate traffic restriction,that is, they can have a car to drive daily.
Conclusions
From the above findings,we tend to ask“Can the restriction really restrict the number of cars on the street?”Although the younger cars buyers postpone their plan for cars,the majority,that is,the older-aged car owners choose to double their cars.Therefore,it's safe to come to the conclusion that the traffic restriction has little impact on the vehicle market.
Notes
win-win situation 双赢局面
formally solicited proposal 正式征求建议
informally solicited proposal 非正式征求意见
unsolicited proposal 非应标建议书
request for proposal（RFP) 征询方案
request for quotation（RFQ) 报价邀请函
invitation for bid（IFB) 投标邀请函
request for information（RFI) 信息请求
leave-behinds；give-aways 无意中泄露秘密；赠品
consulting firm 咨询公司
total quality 全面质量
cloning 克隆
price quote 报价
return on investment 投资回报
feasibility report 可行性报告
jargon 行话
boilerplate 样板文件
marketing campaign 市场营销方案
pan-European 泛欧洲的
traffic restriction 交通管制
vehicle market 汽车市场
executive summary 概要
business model 商业模式
market share 市场份额
profitability 利润
prioritized 惠顾
rush overnight shipping 隔夜交货
common attributes 共同属性
fashion conscious 时尚意识的
motto 座右铭，格言
fashion over function 时尚功能
proliferation 增殖
stereotype 套用老套
brand equity 品牌价值；商标资产
instant gratification 即时满意
immune to recessions 免受经济衰退影响
trendy mall 时尚购物中心
population segments 人口细分
knock offs 停工；中断
leather 皮革
sandals 拖鞋
loafers 休闲鞋
tacky appearance 俗气的外观
boutiques 精品店
fiscally prudent 财务审慎
unserved niche 未细分区域
visibility 能见度
co-branding 联合品牌
outfit 用具；全套装备
demographics 人口统计资料
alliance 联盟
marketing mix 市场营销组合
company's mission 企业使命
market strategy 市场战略
store front 商店的门面
break-even 收支平衡