Report 1 移动应用服务大众
Word Tips
improv n.即兴表演adj.即兴的 ride-sharing adj.拼车的
massage n.按摩v.按摩 inception n.开始，开端
gratified adj.称心的，满足的 dramatic adj.快速的，显著的
disrupt v.破坏，瓦解，打乱 whatnot n.类似的东西，诸如此类的东西
incorporate v.合并，使……一体化 brickandmortarstore 实体店
Listen to the following recording and answer questions 1-3.
1）A.On-demand services are available with the development of mobile apps.
B.People are actively involved in making extra money in spare time.
C.Our life is becoming convenient with advanced technologies.
D.E-commerce is about to replace traditional brick and mortar stores.
2）A.Because the services range from ride-sharing services and food deliveries to home massages.
B.Because they help people make large amount of money without hard work.
C.Because they make it more convenient for people to get something and save people’s time.
D.Because more people have smart phones than ever before.
3）A.They may take a large share of the high-end market.
B.They may be incorporated in the traditional stores.
C.They may provide better services and qualities for consumers.
D.They may finally replace the traditional stores.
听力原文
Samuel Davis came to Los Angeles for a shot at showbiz.When he’s not on stage，he’s in his truck.
“I’m really into improv and comedy and acting whatnot，so whenever I’m not doing that I want to try and make some extra money in my spare time，”said Davis.
The extra money comes from being a driver for a business called Buddytruk.It’s a mobile application that connects a user to a local driver or“buddy”who owns a truck nearby to help the user move something.On average，the truck will be at the designated location in less than half an hour，says founder Brian Foley.
“We’ve grown over 1000% year to date.2000% since we launched so we’re really excited，”said Foley.
Buddytruk is one of a growing number of mobile apps that offer on-demand services.They range from ride-sharing services and food deliveries to home massages，like Soothe.After its inception in 2013，the massage company spread to 13 cities in less than 12 months.
“I think it’s about accessibility and the ability to get something and be instantly gratified.Uber kind of set the trend in that direction and it’s become the new expected norm，”said Kauffman.
“You press a button and the money is taken care of.The transportation is taken care of，and the delivery is taken care of and then an hour later，less than an hour，you receive whatever you want，”said Hammond.
Technology management expert Terry Kramer says globally more people have smart phones than ever before.
“We’re in this perfect storm for this dramatic growth in on-demand apps，”said Kramer.
He says people be more willing to share information for services，along with new technologies developed for mobile apps make on-demand services possible.
While the industry is still in its early stages，Kramer says on-demand apps are disrupting business for traditional brick and mortar stores.He predicts two possible outcomes.
“There’s a clever way to incorporate these offerings into more traditional offerings.The second one can be disaster，which is，brick and mortar can eventually go away，”he said.
Entrepreneurs say mobile apps offering on demand services will continue to provide more choices for consumers，giving people more time to do what they want.
Questions：
1.What is the report mainly about？
2.Why are the mobile apps that offer on-demand services so popular and successful？
3.According to Kramer，what challenge may the on-demand service Apps pose to traditional stores？
参考译文
萨缪尔·戴维斯来洛杉矶参加商业演出，当他不在舞台上时，就是在他的卡车里。
“我很喜欢即兴表演、喜剧等，所以当我不表演的时候我就想努力在空闲时间多挣点钱。”
这额外的收入来自为Buddytruk公司做司机。这是一个移动应用，能连接用户到当地司机或是附近有卡车的人，来帮助用户搬运东西。成立者布莱恩·福里说，一般来说卡车会在指定地点停留不到半小时。
“年初到现在我们实现了超过1000%的增长，从成立到现在实现了2000%的增长，我们真的很高兴。”
Buddytruk就是其中之一。这些服务包括拼车服务、食品递送和Soothe这样的家庭按摩。这家按摩公司是2013年创立的，在不到12个月的时间内已经发展到13个城市。
“我想这就让客户能够获得所需服务并得到满足，可以说Uber引导了这个趋势，目前这已成为新期待的标准。”
“只需按下按钮，你的资金、出行和快递都能得到满足，一个小时后，或者不到一个小时后，你就能收到想要的东西。”
技术管理专家特里·克莱默说，从全球范围来看拥有智能手机的人会比以前更多。
“我们处在按需应用快速发展的完美风暴中。”
他说，随着用于开发移动应用的新技术使得按需服务变成可能，人们更愿意分享服务方面的信息。
尽管这个行业仍在初创阶段，克莱默说按需应用已经打乱了传统的实体商店，他预测有两个可能的结果。
“有一个明智的办法是将这些服务一体化，使之成为更传统的服务，第二种办法可能是灾难性的，那就是实体商店会最终消失。”
企业家们称，能提供按需服务的移动应用将继续为消费者提供更多选择，让人们有时间做自己想做的事。
参考答案
1.A 2.C 3.D