Listening Ⅱ Marketing Tools市场营销手段
Listen to the passage and fill in the blanks.
Advertising is one part of the____________.Advertisersmust decide what the advertising message____________.The message makes the customers know that certain____________will best fill those needs.But how does an advertisermake the message attract____________？The following should be remembered when you are writing such amessage：
Make themessage_______________________.
Be sure the________________are clearly described.
Call for action by the customers.
Use________________.
Use high quality photos.
Once the basic message has been decided on，an advertiser must decide which____________will reach the____________.Six forms ofmedia are often used：
Newspapers and____________.
Radio and television or____________.
Fax and____________.
Billboards and_____________________.
Directories including____________.
_____________Websites.
How does the____________send its information to themedia？____________department has several tools for that.Perhaps the most effective way is the____________.The trips make it easy for the media to examine travel products firsthand.
The third part of communication mix is____________.Travel sellers find that____________of a product through the promotion can increase its sales.Sales promotion skills are used to achieve four goals：
_________________people tomake first product buying.
Encouraging________________.
Keeping customers.
Keeping a good stand in the________________.