阅读资料/有用的网络资源（Suggested Reading and Resources）
Books
Fashion Buying by Helen Goworek (Blackwell Publishing, second edition 2007)
This book describes the buying cycle, buying for stores and mail order and how to start a career in fashion buying.A glossary of buying terminology, as well as input from fashion buyers currently working for major companies, gives a clear insight into this exciting and challenging role.
The Fashion Designer Survival Guide: Start and Run Your Own Fashion Business by Mary Gehlhar (Kaplan Trade, revised edition 2008)
Provides the necessary tools to get a fashion line or label up and moving on the right track.
Fashion Entrepreneur: Starting Your Own Fashion Business by Sandra Burke (Burke Publishing, 2008)
This book outlines the traits and techniques fashion designers use to set up small businesses.The topics include creativity and innovation, writing business plans, raising finance, sales and marketing, and the small-business management skills needed to run a creative company on a day-to-day basis.
Mastering Fashion Buying and Merchandising Management by Tim Jackson and David Shaw (Palgrave Macmillan 2000)
Covers fashion design, merchandise planning, sources and supply chain management.
Report commissioned by the Centre for Fashion Enterprise:The UK Designer Fashion Economy: Value Relationships -Identifying Barriers and Creating Opportunities for Business Growth (Dr Neri Karra 2008)
Fashion labels have an important economic impact on the UK,particularly London.British designer fashion labels are largely wholesale operations, enhanced and underpinned by a widereaching supply chain and intermediary community.
This research set out to show the added value created within this wider supply chain and community, and identify where intervention could support growth within the broad UK designer fashion sector.
Websites
Business of Fashion
www.businessoffashion.com
Centre for Fashion Enterprise
www.fashion-enterprise.com
Fashion Alliance
www.fashionalliance.co.uk
Intellectual Property Office
www.ipo.gov.uk
London Fashion Week
www.londonfashionweek.co.uk
UK Fashion & Textile Association
www.ukft.org
Directories
Available at the British Library.
Docca: The Directory of Country Clothing, Footwear and Accessories 2010-2011 (Alibi Publishing Ltd) [(B) DIR 338.768702541 BUS]
This directory contains a list of businesses and organisations engaged in country trade.Lists retailers and suppliers and includes an index to brands.
Fashion Monitor (Profile Group (UK) Ltd, 2009) [(B) DIR 338.4739100254 BUS]
Sections on fashion and beauty industry news, consultancy and inhouse PR contacts for fashion and beauty brands, fashion stylists and make-up artists, UK and overseas media contacts, UK trade press contacts, and dates for UK and overseas fashion and beauty events.
Mandel International Clothing & Textile Directory (Mandel 2009)French directory.Provides an A-Z listing by subject or services and country (worldwide coverage).Also lists trade fairs.
Printwear & Promotion: The 2009/10 Directory (Datateam Publishing Ltd 2009)
Guide to textile decorators, embroiderers, manufacturers and suppliers.
SGB Sports and Outdoor: Guide to the Trade (Datateam
Publishing Ltd 2010)
Directory of manufacturers and distributors of sports and outdoor wear; buyers’ guide to products; brand names index; trade show dates; outdoor industries association.
Department Store Yearbook 2010 (Media One Communications Ltd 2009)
Essential guide for department store buyers.Directory of suppliers by type of goods, clothing, shoes etc.Also lists associations and events/exhibitions.
Market Research & Statistics
Available at the British Library.
Bridalwear (Key Note, 2010) [(B) MKT 338.43392540941 BUS](Also available onsite via electronic resources)
Report covering market size, trends, segmentation,competitor analysis, SWOT analysis, industry background,brand strategy, global markets, buying behaviour, forecasts and company profiles.
Business Ratio Report: The Footwear Industry (Key Note,2010) [(B) MKT 338.436853 BUS]
UK industry overview and detailed company profiles including performance league tables by size, profitability, efficiency, liquidity,gearing, employee performance and growth.
Business Ratio Report: Clothing Retailers (Key Note, 2010) [(B)MKT 381.45687065 BUS]
UK industry overview and detailed company profiles.
Business Ratio Report: Clothing Manufacturers (Key Note,2010) [(B) MKT 338.43687094105 BUS]
UK industry overview and detailed company profiles.
Business Ratio Report: The Hosiery and Knitwear Industry(Key Note 2009) [(B) MKT 338.436873094105 BUS]
UK industry overview and detailed profiles of main players.
Clothing: United Kingdom (Euromonitor 2009) [Available onsite via electronic resource]
Looks at key trends and developments, sales data by sector and sales forecasts through to 2011.
Clothing and Footwear: United Kingdom (Euromonitor 2009) [Available onsite via electronic resource]
Looks at key trends and developments, sales data by sector and sales forecasts through to 2011.
Clothing and Footwear Industry (Key Note, 2010) [(B) MKT 338.47687 BUS] [Also available onsite via electronic resource]Provides an assessment of the industry structure, market size,key trends, consumer research, and competitor analysis of the top 20 manufacturers.Covers women’s, girls’ and infants’ clothing,men’s and boys’ clothing, sport and leisure wear, and clothing accessories.With a separate section on the footwear industry.
Clothing and Footwear Specialist Retailers: United Kingdom (Euromonitor, 2010) [Available onsite via electronic resource]
This report looks at the market size, sector size, new product developments, retail distribution, market forecasts, market shares, sector shares and company profiles.
Clothing Manufacturing (Key Note, 2008) [(B) MKT 338.76870941 BUS] [Also available onsite via electronic resources]
Examines UK clothing manufacturing sector, especially clothing for men, women, children and infants.Market trends, market size, SWOT analysis.
Clothing Retailing (Key Note 2009) [(B) MKT 338.476870941 BUS] [Also available onsite via electronic resources]
Covers the clothing retailing market, which encompasses women’s, men’s and children’s clothes, as well as clothing accessories.
Clothing and Accessories Retail SYN041 (Cobra, 2009)[Available onsite via electronic resource]
Covers market summary, key statistical indicators, sector developments, market segmentation and emerging trends and influences.
Financial Survey Report: Clothing Manufacturers (Key Note, 2009) [(B) MKT 338.436870941 BUS]
Financial and market information on limited British companies in the industry.
Financial Survey Report: Knitwear Manufacturers (Key Note 2009) [(B) MKT 338.436770282450941 BUS]
Financial and market information on the top limited British companies in the industry.
How Britain Shops 2010: Clothing (Verdict, 2010) [Available onsite via electronic resource]
Presents detailed analyses of the performance of the 20 UK leading retailers (visitors, main users, conversion rates, loyalty and competitors).
Lingerie (Key Note 2010) [(B) MKT 338.47687220941 BUS][Also available onsite via electronic resource]
Examines the UK lingerie market, looking at market trends,economic trends, buying behaviour, current trends and forecasts to 2014.
Plus-Size Fashion (Key Note, 2009) [(B) MKT 338.47687 BUS] [Also available onsite via electronic resource]
Report covers market size, trends, segmentation, competitor analysis, SWOT analysis, industry background, brand strategy,global markets, buying behaviour, forecasts and company profiles.
Retail Futures: UK Clothing and Footwear Annual Forecasts 2014 (Verdict, 2010) [Available onsite via electronic resource]
This report takes an in-depth look at the clothing and footwear market through to 2014, forecasting the components of the market and key metrics such as space.Key issues, trends and strategies for success are identified.
Retail Futures: UK Clothing and Footwear 2010 (Verdict,2010) [Available onsite via electronic resource]
These Verdict quarterly reports are constantly updated to provide economic insight, accurate forecasts and analysis of retail sectors, examining market demand and price pressures.
UK Clothing Market 2010: Issues and Opportunities(Verdict, 2010) [Available onsite via electronic resource]
UK market spending trends, opportunities and new directions within clothing, accessories and footwear for women, men and children.
UK Fashion Multiples 2010 (Verdict 2010) [Available onsite via electronic resource]
Profiles a sample of 10 smaller, but influential, retail fashion brands, and explores the dynamics, growth trends and drivers of the market and of niche retailers
UK Lingerie and Underwear retailing (Verdict, 2009)[Available onsite via electronic resource]
An overview of the UK market - men’s, women’s and children’s underwear, lingerie, nightwear and hosiery expenditure, with profiles of the key players, market shares, trends and strategic issues.
UK Menswear Retailers 2010 (Verdict, 2010) [Available onsite via electronic resource]
Overview of menswear clothing market trends.In-depth profiles on key companies including the Arcadia Group,Marks and Spencer and Debenhams.