General Introduction of International Tourism(国际...

1 General Introduction of International Tourism(国际 旅游业总论)

◇LEARNING OBJECTIVES(学习目标)

1.Master the basic pattern of the development of international tourism and its basic characteristics(掌握国际旅游业发展的基本格局及其基本特征).

2.Familiar with the basic trend of the development of international tourism(熟悉国际旅游发展的基本趋势).

3.Master the current situation of China's international tourism characteristics(掌握中国国际旅游的现状特点).

4.Familiar with the development prospects of China's international tourism market(熟悉中国国际旅游市场的发展前景).

◇LEARNING CONTENTS(学习内容)

1.The basic pattern of international tourism development;basic characteristics of international tourism development;basic trend of international tourism development(国际旅游发展的基本格局;国际旅游发展的基本特征;国际旅游发展的基本趋势).

2.The current situation of China's inbound and outbound tourism;development prospects of Chinese inbound tourism market(中国入境和出境旅游现状;中国入境旅游市场发展前景).

◇PROBLEM ORIENTATION(问题导向)

Is the world tourism market still dominated by Europe and America today?(今天世界旅游市场仍然由欧美主导吗?)